Esther's Media studies blog

Lint Chocolate Advert https://www.youtube.com/watch?v=cFB0XBV6JdU The Lindor Chocolate is represented as a luxurious brand in this advert. The Technical elements they have used to construct this representation are: The facial expressions and body language of the model shows she is satisfied and 'in love' with the chocolate.  They also use a close up camera shot of her face as she indulges the chocolate to show how much she is enjoying it and it makes the audience want to try this for themselves.  The soft tone that the woman in the voice over uses and the calm music also conveys a sense of luxury. There is also Lexis used in this advert to further create this brand as being a luxurious. for example the words, 'melt' 'smooth' 'flowing' luxurious' 'passion' 'irresistible'  they have also used another technique of direct address to draw the audience in. For example the phrases 'Do you dream chocolate?' Like

This Girl Can  https://www.youtube.com/watch?v=jsP0W7-tEOc This advert by the national lottery is a positive representation of woman, going against the stereotypes and showing all different types of woman coming together doing sport. Camera Work: wide angle shots  close and mid shots near their faces low angle shots to show empowerment Editing: Fast pace between shots - around 1-2 seconds for most of them Then sudden change in pace where the music stops and the is some slow motion added Body possitivity messages on screen for a bit longer (3-4 second shots)                                                                                                                                                                                                                               Sound: Upbeat music synchronised sound with the cuts  there is a lyric that says 'quiet' then the music stops and you just hear the diagetic sound of the w

This Advert is representing innocent children in desperate need of help https://www.youtube.com/watch?v=ENlREl2ywBw The use of the setting represents what its really like for some children and when people see this advert it will generate an emotional response for them to help and take action. The advert start with diagetic sound of a baby crying then we see a young boy in a cot with an empty bottle which suggests he has been neglected. the first word we hear is 'Mum' and this makes the audience wonder where his mum is and why he is not being looked after. All the children we see in this advert are in confined spaces, where there is no safe place for them. They are scared and its dark for them, the girl is hugging her toy tightly to show that this perhaps is the only thing that makes her feel safe. They use direct address like close up shots of the children staring into the camera and a high angle shot with the small boy crouching in the corner which represents vulnerabi

Textual Analysis Main product (the pencil case) is large which draws the audience attention. then a smaller photo of inside the case to show the signiature stripped fabric liner. Large bold text to advertise the brand name 'Herschel' Plain white background to show the vibrant blue colour of the case and make it stands out. The floral design behind the text attracts the woman audience.

Proctor and Gamble This is a large American company who provide branded items that specialise in a wide range of personal health care and hygiene products. They launched Tide in 1946 and it quickly became popular and has maintained ever since. In the 1950's woman's roles were to clean, cook and care for the children whilst the men were out working to earn money for their family's. there were many gender inequality's and even though the woman had the right to vote since 1929, that was pretty much the limit of the limit of their equality's. working woman were paid much less than the men and many teachers and parents had low expectations for girls, just 1.2% of girls went to university in the 1950's. Radio and magazines became popular resulting in woman being a key audience Similar 1950's adverts                                                          D'Arcy Masius Benton and Bowles This is an advertising agency in the united sta

Ideological Signification  In the 1950's there was a dominant ideology that conveyed the fact that woman should be housewives. This is why the focal image is of a woman hugging the washing powder which shows that other woman in the 1950's would get excited and want this product for there own houses so they would buy this to become the perfect housewife.  The producer has made sure the target audience is clearly woman and has emphasised this fact in the ideals and values of the advert. The way we understand this advert is through Claude Levi-strauss' structuralism theory. We can tell this ad is not aimed at men as there is a woman in the centre and the main tag line says its "what woman want". The main binary opposite is that this has no mention of men so is could be about Men Vs. Woman and how there gender roles are completely opposite.

Analysing Print Advert Bright lighting and its colourful with all the flowers the layout and design of this print advert is a portrait of a female model who is carrying a bag  The Model is filling the frame looking  directly into the audience's eyes showing direct adress.  She is also the centre of focus with some of the flowers behind out of focus. The model is clenching the bag implying empowerment which might attract other females to want to buy this  The flowers behind and the outfit the model is wearing suggest this is in more of an informal advert as the model is wearing a normal shirt, headband and sunglasses. Even though this is more informal relaxed setting its still a designer brand so would attract the more wealthy young audience. The brand name is small in the bottom corner of the advert, so that at least half the image is taken up with the products/accessories they are selling. is between a middle and close angle shot to get as much as they can in the adv

Textural analysis The lady is golden along with the perfume bottle to emphasis purity and innocence. This is reinforcing the fact that she is naked therefore conveying the fact that women are only seen for their appearance, this links to what John berger 'ways of seeing' book written in 1972. The colouring of the hole print image is interesting as everything else including the man are black and white. This makes everything in golden (the perfume bottle, the lady, and the text) stand out more. the lighting used is similar to other ad's where its taken in studio setting. The text is very central and the font is quite large and clear which draws the audiences eyes straight to the brand name 'paco rabanne' which as this is a well known brand they are likely to be more enticed to look into this advert more. There is use of mode of address as the man is looking straight at the camera making eye contact with the audience and is central in the frame almost

A Stereotype is a commonly held belief or assumption about a certain group of people. There are 4 parts to a stereotype Appearance Behaviour constructed to fit in to a particular medium Comparison with normal behaviour  Richard Dyer suggests that stereotypes are often used as a shortcut for the producer to convey their ideology. He also thinks that they are reference points for the audience and an expression of dominant societal values. Stereotypes legitimise inequality, " A way to ensure unequal power relations are maintained is to continually stereotype – GTAV is a misogynist video game where players have the opportunity to kill prostitutes in their own violent way – the game is entirely male point of view and arguably serves to maintain dominant male culture" This is something Dyer said himself, and we can see from the example he gave that there are many man and woman stereotypes.

Water Aid Advert Analysis https://www.youtube.com/watch?v=Uiy3dkTwPcQ Background Information: This charity was established in 1981 following a campaign for access to clean water, sanitation, and water hygiene.  Since 1991 Prince Charles has been the patron for the charity  It now works  with organisations in 37 African, Asian, and Central American countries. This advert is all about informing people what is happening to people without access to clean water but it also shows the impact that the work of this charity has on people and asking the audience to help by donating money.  Textural Analysis: Mise-en-scene: This advert's location is in a hot, dry country where there is obviously a water shortage as and we can tell from the dried up ground and dead crops. The lighting is bright from the sun giving this advert quite a colourful feel. The girl Claudia is wearing very flimsy shoes and just a t-shirt and skirt suggesting they are poor people.

Group: Ben Rebecca Sophia  Titile:  The Dissapearence Breif: Someone ascending a flight of stairs plan; running up stairs - low angle  knocking on walls , heart beat Ending goes black empty shot at the very end (same as beggining) Shot types close up - where the camera is positioned close to the subject mid shot - A shot between a long shot and close up, usually this will show most of the subject with some setting long shot - a shot where the camera is positioned a long way away from the subject extreme close up - where the camera is positioned very close to the subject and may fill the hole screen empty shot - A shot where no subjects are in view and the setting is empty We fulfilled the brief fairly well as we included sound effects that we recorded ourselves and included lots of the different angle shot types.  I enjoyed the filming and editing as this was the first time I had done something like this and it was a good

Theorists and Theory's Semiotic's - Roland Barthes Media products communicate a range of meanings to the audience through visual and technical codes. These include: Proairetic/Action Codes - elements of media products which signify that something is going to happen as a result of something else Hermeneutic/Enigma codes - somthing that is not revealed so will hook the audience into read the full article or advert Symbolic - Where symbolism is encoded in a media product and creates a deeper meaning for the audience.  Structuralism and Binary Opposition - Claude Lévi-Strauss  All media products have an underlying structure, and knowledge of this structure helps us to analyse them. Most adverts will include Binary opposites (where two concepts are in direct opposition with each other) These binary opposites are used to present a type of ideology  Representation - Stuart Hall Representation is the way in which a media product constructs the world and aspects

Kiss of the Vampire Film Poster Analysis Context: The Kiss of the Vampire is a British 1963 vampire film produced by Hammer Film Productions, and distributed by J. Authur Rank and Universal. It was intended to be the 2nd sequel to 1958's Dracula.  In addition to Dracula, Hammer had, by 1963 success with other horror movies such as Frankenstein and The Mummy. By this point the distributes Universal had noticed an early success with films in this genre. The 1960's audience were familiar with generic codes and conventions of Horror genre, in particular the horror trope - eg Male vilins and female victims. PLOT: It is set in Bavaria in 1910, where a young couple are on their honeymoon travels and find themselves in a remote village, whose mysteriously subdued inhabitants live in terror of the vampire residents of a near by castle. Codes and conventions  For example the Bats, blood, moon, fangs, night, castle, grey clouds are all signs and signifies that this

UTOPIA Genre Analysis https://www.youtube.com/watch?v=uJnN3WMwDsk Utopia is a Dystopian Horror, dystopian meaning a world where things are not normal and seem unsettling. it is translated as ' a bad place'. There are many generic paradigmatic and iconography features that help construct this advert, for example: Something safe to us normally is unsettling in this film Government control Doomday event - comic stories contrast between perfect and run down areas  Dead old tree with crows comic drawings - creepy, eerie, anatomical drawing, flesh tones, mysterious psychological thriller half moon at night  This film both converts and subverts to the typical Dystopian Horror and drama film. The producers do this to create enough repetition but also have some difference to keep the viewers happy. This is a theory discovered by Steve Neale who talks about the function of genre. Here we can see that the film Utopia is subverting to the horror style through the u