NSPCC - Open your eyes

This Advert is representing innocent children in desperate need of help

https://www.youtube.com/watch?v=ENlREl2ywBw

The use of the setting represents what its really like for some children and when people see this advert it will generate an emotional response for them to help and take action.
The advert start with diagetic sound of a baby crying then we see a young boy in a cot with an empty bottle which suggests he has been neglected. the first word we hear is 'Mum' and this makes the audience wonder where his mum is and why he is not being looked after.
All the children we see in this advert are in confined spaces, where there is no safe place for them. They are scared and its dark for them, the girl is hugging her toy tightly to show that this perhaps is the only thing that makes her feel safe.

They use direct address like close up shots of the children staring into the camera and a high angle shot with the small boy crouching in the corner which represents vulnerability as he looks smaller in the frame.

There is not much colour in this advert at all and it has more grey tones. it is also set in the night as its darker and it shows how scared the children must be. this colour scale represents depression and sadness. The only real colour we see is the green logo which shows a sign of hope and makes people feel more like they need to help these children as they are in such a bad way and need every help and hope they can get.

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