this girl can, what about you? advert analysis

This Girl Can 


This advert by the national lottery is a positive representation of woman, going against the stereotypes and showing all different types of woman coming together doing sport.

Camera Work:

wide angle shots 
close and mid shots near their faces
low angle shots to show empowerment

Editing:

Fast pace between shots - around 1-2 seconds for most of them
Then sudden change in pace where the music stops and the is some slow motion added
Body possitivity messages on screen for a bit longer (3-4 second shots)
                                                                                                                                                                                                                          
Image result for this girl can what about you
Image result for this girl can what about you  




Sound:

Upbeat music
synchronised sound with the cuts 
there is a lyric that says 'quiet' then the music stops and you just hear the diagetic sound of the woman catching their breath back then music starts again and it feels like pace speeds up but really it hasn't.
not much dialogue but sometimes they speek


Mise-en-scene:

Natural and realistic lighting
they are wearing sports wear that is revealing 
much diversity as there are woman of all ages, different races, and body types, and different ability's. 
Some of the woman are wearing make up but it is represented in a different way to the stereotype of make up where they wear it in a sexual way to atrract the men, but here they are wearing it for self empowerment and superiority.
This all links to Stuart Hall's theory of represntation and Richard Dyer's theory of stereotypes. 

















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