this girl can, what about you? advert analysis

This Girl Can 


This advert by the national lottery is a positive representation of woman, going against the stereotypes and showing all different types of woman coming together doing sport.

Camera Work:

wide angle shots 
close and mid shots near their faces
low angle shots to show empowerment

Editing:

Fast pace between shots - around 1-2 seconds for most of them
Then sudden change in pace where the music stops and the is some slow motion added
Body possitivity messages on screen for a bit longer (3-4 second shots)
                                                                                                                                                                                                                          
Image result for this girl can what about you
Image result for this girl can what about you  




Sound:

Upbeat music
synchronised sound with the cuts 
there is a lyric that says 'quiet' then the music stops and you just hear the diagetic sound of the woman catching their breath back then music starts again and it feels like pace speeds up but really it hasn't.
not much dialogue but sometimes they speek


Mise-en-scene:

Natural and realistic lighting
they are wearing sports wear that is revealing 
much diversity as there are woman of all ages, different races, and body types, and different ability's. 
Some of the woman are wearing make up but it is represented in a different way to the stereotype of make up where they wear it in a sexual way to atrract the men, but here they are wearing it for self empowerment and superiority.
This all links to Stuart Hall's theory of represntation and Richard Dyer's theory of stereotypes. 

















Comments

Post a Comment

Popular posts from this blog

Richard Dyer Theory of stereotypes

A Stereotype is a commonly held belief or assumption about a certain group of people. There are 4 parts to a stereotype Appearance Behaviour constructed to fit in to a particular medium Comparison with normal behaviour  Richard Dyer suggests that stereotypes are often used as a shortcut for the producer to convey their ideology. He also thinks that they are reference points for the audience and an expression of dominant societal values. Stereotypes legitimise inequality, " A way to ensure unequal power relations are maintained is to continually stereotype – GTAV is a misogynist video game where players have the opportunity to kill prostitutes in their own violent way – the game is entirely male point of view and arguably serves to maintain dominant male culture" This is something Dyer said himself, and we can see from the example he gave that there are many man and woman stereotypes.
Read more

Videogames 8 - Assassin's Creed and reception theory

Reception Theory - Stuart Hall Otherwise known as the encoding and decoding model The ideological perspective of the producer is encoded in every media product, through media language. Every media product therefore demonstrates a mediated perspective - Bias According to Stuart Hall audience's don't just stop at encoding a media product, it goes a lot further because audiences can decode the media messages. -Preferred Reading/Dominant reading The audience agrees with the dominant ideological perspectives encoded by the producer - Oppositional reading The audience disagrees with the ideological pperpectives encoded by the producer - Negotiated reading The audience agrees with certain ideological aspects of the media product, while dismissing and disagreeing with others. This is by far the most common reading. Assassin's Creed  One of the biggest dominant ideological perspectives of Assassins creed is that violence can be justified if it is used to further a...
Read more

Magazine - Next article analysis - 350ppm

Image
Adbusters uses a lot of culture jamming by sub-verting or sabotaging mass media messages. 350ppm is talking about the amount of polution in the atmosphere. 350 is the safe level but scientists say we must reduce the amount of CO2 in the atmosphere from its current level of 400 parts per million to below 350ppm. There is no anchorage to the image on the left hand side, no headline or subheading to tell you what they mean. This is similar to a lot of pages in the Adbusters magazine. This double page spread shows a binary opposition between the model on the left who is all glamorous and the beggar on the right siting on the ground who is homeless.
Read more