Textural analysis based on John Berger 'ways of seeing'

Textural analysis


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The lady is golden along with the perfume bottle to emphasis purity and innocence. This is reinforcing the fact that she is naked therefore conveying the fact that women are only seen for their appearance, this links to what John berger 'ways of seeing' book written in 1972.
The colouring of the hole print image is interesting as everything else including the man are black and white. This makes everything in golden (the perfume bottle, the lady, and the text) stand out more. the lighting used is similar to other ad's where its taken in studio setting.
The text is very central and the font is quite large and clear which draws the audiences eyes straight to the brand name 'paco rabanne' which as this is a well known brand they are likely to be more enticed to look into this advert more.
There is use of mode of address as the man is looking straight at the camera making eye contact with the audience and is central in the frame almost suggesting that he has power over the woman. The clicking of the fingers also implies the fact that he is making an order and expecting the woman to to follow, which again links to the 'ways of seeing' book as it shows inequality between the genders. He is wearing a suit but as the top bottons are not done up and his bow tie down then it gives this a more relaxed imformal feel as if they have just got back from a formal party.
The tag line uses a lexis to draw the audience and engage them, for example the word that is highlighted golden 'intense' shows its importance and conotates love and a sexual relationship. 
There is also use of a z line which take the audiences eyes from the lady face to the man clicking, then to the text and finally to the fragrance it self, they have used this z line to frame the image well.



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