Tide advert analysis



Ideological Signification 

In the 1950's there was a dominant ideology that conveyed the fact that woman should be housewives. This is why the focal image is of a woman hugging the washing powder which shows that other woman in the 1950's would get excited and want this product for there own houses so they would buy this to become the perfect housewife. 
The producer has made sure the target audience is clearly woman and has emphasised this fact in the ideals and values of the advert.

The way we understand this advert is through Claude Levi-strauss' structuralism theory. We can tell this ad is not aimed at men as there is a woman in the centre and the main tag line says its "what woman want". The main binary opposite is that this has no mention of men so is could be about Men Vs. Woman and how there gender roles are completely opposite.


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