set text 1 - Tide advert



Proctor and Gamble

This is a large American company who provide branded items that specialise in a wide range of personal health care and hygiene products.
They launched Tide in 1946 and it quickly became popular and has maintained ever since.

In the 1950's woman's roles were to clean, cook and care for the children whilst the men were out working to earn money for their family's.
there were many gender inequality's and even though the woman had the right to vote since 1929, that was pretty much the limit of the limit of their equality's. working woman were paid much less than the men and many teachers and parents had low expectations for girls, just 1.2% of girls went to university in the 1950's.

Radio and magazines became popular resulting in woman being a key audience



Similar 1950's adverts
                                         
          
 




D'Arcy Masius Benton and Bowles

This is an advertising agency in the united states, famous for cola adverts. they make adverts for proctor and gamble. they worked exclusiveley with proctor and gamble due to market reserch proving that they had a good repuation within the market, this made people confident with this brand as it had been producing high quality products for over 100 years. 



Textural analysis


Mode of address:
  • colour 
  • performance
  • lexis
  • editing
  • Direct address 

The lexis used in the tag line communicates the target audience of the advert to woman this is further anchored by the central image of the house wife.
The Z line and the colour is also drawing the audience in this is because the eye is drawn first to the bright red capital slogan. 
There is an emphasis on the word clean which shows why they have chosen the background to be white as its a bright clean colour

Comments

Post a Comment

Popular posts from this blog

Richard Dyer Theory of stereotypes

A Stereotype is a commonly held belief or assumption about a certain group of people. There are 4 parts to a stereotype Appearance Behaviour constructed to fit in to a particular medium Comparison with normal behaviour  Richard Dyer suggests that stereotypes are often used as a shortcut for the producer to convey their ideology. He also thinks that they are reference points for the audience and an expression of dominant societal values. Stereotypes legitimise inequality, " A way to ensure unequal power relations are maintained is to continually stereotype – GTAV is a misogynist video game where players have the opportunity to kill prostitutes in their own violent way – the game is entirely male point of view and arguably serves to maintain dominant male culture" This is something Dyer said himself, and we can see from the example he gave that there are many man and woman stereotypes.
Read more

Videogames 8 - Assassin's Creed and reception theory

Reception Theory - Stuart Hall Otherwise known as the encoding and decoding model The ideological perspective of the producer is encoded in every media product, through media language. Every media product therefore demonstrates a mediated perspective - Bias According to Stuart Hall audience's don't just stop at encoding a media product, it goes a lot further because audiences can decode the media messages. -Preferred Reading/Dominant reading The audience agrees with the dominant ideological perspectives encoded by the producer - Oppositional reading The audience disagrees with the ideological pperpectives encoded by the producer - Negotiated reading The audience agrees with certain ideological aspects of the media product, while dismissing and disagreeing with others. This is by far the most common reading. Assassin's Creed  One of the biggest dominant ideological perspectives of Assassins creed is that violence can be justified if it is used to further a...
Read more

Magazine - Next article analysis - 350ppm

Image
Adbusters uses a lot of culture jamming by sub-verting or sabotaging mass media messages. 350ppm is talking about the amount of polution in the atmosphere. 350 is the safe level but scientists say we must reduce the amount of CO2 in the atmosphere from its current level of 400 parts per million to below 350ppm. There is no anchorage to the image on the left hand side, no headline or subheading to tell you what they mean. This is similar to a lot of pages in the Adbusters magazine. This double page spread shows a binary opposition between the model on the left who is all glamorous and the beggar on the right siting on the ground who is homeless.
Read more