UTOPIA - Genre Analysis

UTOPIA Genre Analysis

https://www.youtube.com/watch?v=uJnN3WMwDsk



Utopia is a Dystopian Horror, dystopian meaning a world where things are not normal and seem unsettling. it is translated as ' a bad place'. There are many generic paradigmatic and iconography features that help construct this advert, for example:

  • Something safe to us normally is unsettling in this film
  • Government control
  • Doomday event - comic stories
  • contrast between perfect and run down areas 
  • Dead old tree with crows
  • comic drawings - creepy, eerie, anatomical drawing, flesh tones, mysterious
  • psychological thriller
  • half moon at night 

This film both converts and subverts to the typical Dystopian Horror and drama film. The producers do this to create enough repetition but also have some difference to keep the viewers happy. This is a theory discovered by Steve Neale who talks about the function of genre. Here we can see that the film Utopia is subverting to the horror style through the use of the music and sound. the music is much more upbeat and unusual to what we would expect for a horror. there are still moments where we hear the music build up and this creates tension like a typical horror  but in general the music is a little more mysterious and odd rather than deep and scary.

Comments

Post a Comment

Popular posts from this blog

Richard Dyer Theory of stereotypes

A Stereotype is a commonly held belief or assumption about a certain group of people. There are 4 parts to a stereotype Appearance Behaviour constructed to fit in to a particular medium Comparison with normal behaviour  Richard Dyer suggests that stereotypes are often used as a shortcut for the producer to convey their ideology. He also thinks that they are reference points for the audience and an expression of dominant societal values. Stereotypes legitimise inequality, " A way to ensure unequal power relations are maintained is to continually stereotype – GTAV is a misogynist video game where players have the opportunity to kill prostitutes in their own violent way – the game is entirely male point of view and arguably serves to maintain dominant male culture" This is something Dyer said himself, and we can see from the example he gave that there are many man and woman stereotypes.
Read more

Videogames 8 - Assassin's Creed and reception theory

Reception Theory - Stuart Hall Otherwise known as the encoding and decoding model The ideological perspective of the producer is encoded in every media product, through media language. Every media product therefore demonstrates a mediated perspective - Bias According to Stuart Hall audience's don't just stop at encoding a media product, it goes a lot further because audiences can decode the media messages. -Preferred Reading/Dominant reading The audience agrees with the dominant ideological perspectives encoded by the producer - Oppositional reading The audience disagrees with the ideological pperpectives encoded by the producer - Negotiated reading The audience agrees with certain ideological aspects of the media product, while dismissing and disagreeing with others. This is by far the most common reading. Assassin's Creed  One of the biggest dominant ideological perspectives of Assassins creed is that violence can be justified if it is used to further a
Read more

Magazine - Next article analysis - 350ppm

Image
Adbusters uses a lot of culture jamming by sub-verting or sabotaging mass media messages. 350ppm is talking about the amount of polution in the atmosphere. 350 is the safe level but scientists say we must reduce the amount of CO2 in the atmosphere from its current level of 400 parts per million to below 350ppm. There is no anchorage to the image on the left hand side, no headline or subheading to tell you what they mean. This is similar to a lot of pages in the Adbusters magazine. This double page spread shows a binary opposition between the model on the left who is all glamorous and the beggar on the right siting on the ground who is homeless.
Read more