Adbusters - Magazine Set text

Adbusters Magazine

Background information:

  • Published 6 times a year by Adbusters Media Foundation 1989 to present
  • Circulation: 120,000 readership 
  • Price: £10.99
  • It is an Independent/Campaigning/Culture jamming 
Culture Jamming is the practice of criticizing and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. 

Brand Identity: 

Adbusters don't have a house style, there front pages change all the time. It could be seen as a bit chaotic and it is defiantly controversial. The layout is very unconventional and follows no rules; always changing.

This set text is from the May/June 2016 

Front Page analysis:
  • Bold White Masthead and Headline
  • The main image is a mid shot grainy image of a man. The grainy image further connotates the chaos of a war zone.
  • The man is clenching his fist and this body language makes him look violent as if at war. The facial expression of him screaming also further suggests the anger.
  • The layout is simple and straightforward - its uncluttered and has central text 
  • the photo fills up the hole page and the writing is on top - there is not much text but it all stands out in capital letters
  • Colours are dark - brown, greys, blacks, dark green (from the camo jacket)  
  • Front cover lacks other conventions e.g. cover lines, price, barcode, reflecting the independent and subversive nature of the magazine and how it is unconventional. 

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