Esther's Media studies blog

Feminist Theory - bell hooks  Feminism is the struggle to end patriarchal oppression Feminism is a political commitment Race, class, and gender all determine the extent to which individuals re-exploited and oppressed. Representation - advertising in 'Woman' Sexualised representation - naked woman covered in soapy bubbles Sitting pose - submissive Covering up Pouting of lips as if she is blowing a kiss Lots of make up  The text below is also heavily sexualised by the use of the language 'Darling' which woman would usually be called by their husbands. It also uses direct address using the word 'you' a lot, and the opening sentence is 'Because you're a woman...' It is telling woman what they need and should get and they have done this with the excessive language used for example the alliteration 'bath with breeze'  The 'CREME PUFF' advert shows a series of images as a man is walking up to a wo...

Alfred Hitchcock interview article  Alfred Hitchcock was an English film director and producer. He is one of the most influential and extensively studied filmmakers in the history of cinema.  How is the representation of woman constructed in the Alfred Hitchcock interview?  This article convey's the fact that he feels empowered towards woman portrayed by the language used 'quickly snapped her up' implying the fact that he feels his wife has no choice in being with him. The word 'snapped' creates a feeling that it was his choice only and that he has more power over her meaning she has to go along with it. He has represented woman as objects rather than humans with feelings and values, and this is shown throughout. He talks about one woman, Tippi Hendren as "wasn't at all an experienced actress when i first saw her" this shows that Hitchcock is overconfident thinking if he signs her, he can make her better.  This quote here  also shows his a...

Set Text - 'Woman' - Front page Context: Weekending August 29th 1964 JFK assasination 'swing sixties', 'make do and mend 50s', 'spend rather than save', - Care free "Shop and Spend" - James Curren Sexual Revelation, female liberation, contraceptive pill The Woman Magazine front cover 1964 - Set text It says at the very top "worlds greatest weekly for woman" This sounds aspirational and when woman read it they probably feel empowered. How to be a good woman is all answered in here. Its demographic is aimed at working - middle class aged between 25 - 50. It's a magazine about how woman can improve their lives and this is anchored by the phrase 'seven star improvements' Lexis of the pull quote is creating an enigma code The woman is smiling (white teeth) eybrows raised slightly, direct address, she looks young. - 'Perfect' look photo is taken at an angle but is in focus and quite close up. ...

Name of Magazine and specific genre/sub-genre: CYCLING PLUS sport Cost, frequency, and supposed target: £4.99 Annual frequency - 13 issues per year Target audience is for adults interested in sport and cycling more aimed at middle class men Aesthetic, style, and major design decisions: Colourful images and bold text in boxes making things stand out. Regular design magazine with mastheads, subheadings, photos, and columns and blocks of text. Lexis, language, and mode of address: Strong positive language used to entice people into the magazine and make people more interested in cycling. The use of alliteration on the front page "ride your heart healthy" is catchy and anyone interested in there health will probably look at this and want to read the article. Direct language making the audience feel like they are aiming this right at you. For example "Eat yourself faster", "Nail your first ride", Key article: This Double page spread 1 main ...

Magazines Time is an American weekly news magazine and news webside published in New York City. It was founded in 1923 and for many years it was run by its influential co-founder Henry Luce.   It covers a range of topics, including Politics, world, entertainment, tech, business, and health. Codes and Conventions: By only writing a select few of the 100 most influential people on the front page it creates an enigma code for the audience as they will want to know who the other people are so they will want to continue to look and read this magazine The action code of having Dwayne Johnson (a famous figure) looking directly at the audience incises them into the magazine. Layout and design: All of the TIME magazines have this bold red border which makes them stand out and once you have seen one you will always know what magazine this is.  It is all spaced out and clearly layed out Composition: Central title  Central photo Text is wri...

1) Both The Times and The Daily Mirror construct representations and reflect the ideology's of the producer. The Mirror is a tabloid newspaper aimed at lower class people. It is owned by Reach PLC and constructs a very different type of representation than The Times Paper. In the front page on the Mirror the main focus is on Theresa May losing her 2nd vote, the ideological viewpoints this shows is that people are fed up with brexit and Theresa May herself. There is a small photo taken from a  high angle of her which suggests she is vulnerable. In a tabloid we generally don't see so much political news and its more about popular press, so for them to have included this in their paper means its big news and also shows a different representation of them. The main headline they use could be seen as a bit of a joke, using the word 'MAY' in the headline 'BREXIT MAYHEM', this is written in big bold text to grab the readers attention. The Times is a broadsheet paper w...

Monopoly is the exclusive ownership or control of something Newspaper conglomerate - News Corp is an american mass media conglomerate Subsidiary - these are the smaller company's owed by News corp, such as The Times, The Sunday                           Times, and The Sun. News UK's biggest competitor is DMG media The issues of having media conglomerates owning multiple companies in different industry's is that their high level of power influnces everyones opinion and this can lead to bias, due to the lack of competition and diversity, people are being manipulated by few conglomerates' opinions. Additionally this will effect what the audiences read and will effect any decisions for the company. Who owns what? The Times is owned by News Corp which is owned by Rupert Murdoch The Mirror is owned by Reach PLC

What is regulation? The rules and legal guidelines an industry has to follow when making media products. What regulations do you follow everyday? Following the law What are some examples of regulatory frameworks for media products? The PPC stands for the Press Complaints Commission and it was a voluntary regulatory body for British printed newspapers and magazines, consisting of representatives of the major publishers. The PCC closed in 2014 and was replaced by ISPO, chaired by Sir Alan Moses. IPSO is The Independant Press Standards Organisation. They are the regulator of most of the UK's Newspapers and magazines. The editors follow a framework and a code of practice. Do we need regulation? yes, because it is important that anyone can complain about something they see in the press. If they don't agree, there voice can be heard and ISPO have a duty to listen. They hold newspapers and magazines to account for their actions, protect individual rights, uphold high stand...

The Mirror The Daily Mirror is a British daily national tabloid newspaper. Established in 1903, it is aimed at predominantly working class readership. Point of View and Ideology: There is reference to brexit on the front page and an article all about Theresa May losing  the vote again. The article is dealing with a complex issue of brexit while the newspaper front page is being represented as more of a joke. The Headline 'Brexit Delay Mayhem' is anchoured by the serious look on May's face.  The Mirror expresses a left wing point of view. It is not so usual that we see a lot of political news in the mirror tabloid as this newspaper focuses on more popular press. Ideological Perspectives: People are fed up with Brexit Betting is ok and you can do it There interest is celebrity culture        Codes and conventions: Roland Bathes theory of semiotic codes is shown in this front page. For example an enigma code is embedded throug...