Magazine set text - Advertisements

Feminist Theory - bell hooks 

  • Feminism is the struggle to end patriarchal oppression
  • Feminism is a political commitment
  • Race, class, and gender all determine the extent to which individuals re-exploited and oppressed.

Representation - advertising in 'Woman'

  • Sexualised representation - naked woman covered in soapy bubbles
  • Sitting pose - submissive
  • Covering up
  • Pouting of lips as if she is blowing a kiss
  • Lots of make up 
The text below is also heavily sexualised by the use of the language 'Darling' which woman would usually be called by their husbands.
It also uses direct address using the word 'you' a lot, and the opening sentence is 'Because you're a woman...' It is telling woman what they need and should get and they have done this with the excessive language used for example the alliteration 'bath with breeze' 









The 'CREME PUFF' advert shows a series of images as a man is walking up to a woman putting this make up on. This shows the female is passive, putting the make up on which attracts this well dressed smart man to move towards her. The male is behind her which could he has control and is protecting her. It represents woman as if they are dependant on men, and to be able to meet, they need to be wearing make up to make herself look beautiful.
The text below the image is very engaging and incising again with the use of direct address and sexulaised language. The sentence, 'now you can be sure of your beauty always', 'just a few quick touches...you're perfectly lovely again'
This interests woman to want to use this product as they are being told that they will be beautiful again.
This advert is connoting that attractiveness is dependent on a product, this is consumerism

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