Esther's Media studies blog

Teaser Posters Usually used for mainstream high budget films It is released before the standard theatrical poster Normally made in the production stage of making the film Don't have much information like the release date or name of director This teases the audience which could act as a hermenutic code They get shared virally on social media even in the early stages of production Examples Skyfall: Central imagery with leading lines composition which draw the audiences eyes down to the subject (Main Character in the film)  Low key lighting and dark color scheme  Skyfall the name of the film is written in block capitals towards the bottom of the screen in a sans serif front The tunnel like image draws the veiwer in and could create a hermenutic code as we want to see behind that tunnel  The almost entirely black coulering creates a dark mystery atmosphere, James Bond is wearing a black suit and he is framed as a silhoutte  It has a simple uncluttered layout and design the i not much t

  Explore how codes and conventions are used to construct meaning in the theatrical poster for the horror film Midsummer (2019) Codes and Conventions are the typical things we expect to find in a media product It is unconventional Directors may feel that audiences have become bored with the conventions of horror film, and seek to offer them something different. This is for purely financial reasons, as it allows the producer to potentially target new audiences. This conforms to Steve Neale's theory that films must strike a balance between repetition an difference The layout and design is simple (not overcrowded) they havent filled up the poster with text it is a close up shot o the character which fills the frame and then text running down the centre of the image with the name of the film in a larger font at the bottom. The font is unconventunal for a horror film poster, this font looks more like it would be used in an old fashion romantic genre film  They have used composition and

 How does media language combine to create meaning? Media language combines to specifically targets a young, urban ethnically diverse audience. It does so by contructing an edgy, exciting and working class setting. Setting is run down, crime genre, edgy many different locations, news agent, barbers, bus stop low key lighting contrasts to the bright light in shop windows Opening shot is a mid shot which zooms into the packet of crisps and Gary Lineker eating a crisp Fast paced editing makes it exciting and upbeat for the younger targeted audience Celebrity endorsement  Intertextuality Branding and franchising Repetition of logo Extreme variation of pace and camera movement  Wip Pan Urban setting Informal lexis  Binary opposition between dark allyway and hologen lighting Set in london, the wet ground, concrete pavement, allyways Ethnically diverse  Post colonalism - how black people are portrayed in the media. Black people are represented differently in media products because of UK's

 How does media language combine to create meaning in this Adobe advert? Advertising exists to sell the audience a life style Media combines to emphasis themes of creativity, colour, fun.  Plan: Main subject is a a mixed race women dressed casually Camera track her  Cartoon like  Low key artificial lighting Major key chilled classic rock Camera movement  long take Speed ramps alternating camera movement speed Audience positioned with women Bell Hooks  Van zoomen Many mid shots long shots interiors and exteriors Binary opposition Proaretic code It is set in New York as this is a well known exciting place.  Indicates it primarily tagets urban dwelling audience Tracking shots zoom into her face to emphasise that the audience is positioned with her One long take to show that it is continuous and you can do this all on adobe creative cloud Binary opposition of the low key lighting at the beginning and then all the colour that then follows Showing her imagination through the cartoon like d

 BBC is PBS, funded through TV licences BBC has traditionally had a captive audience. However BBC no ha a number of competitors how hold a number of advantages over the BBC. Netflix being one of them. The uncontested market leader. BBC is often criticised for being bias. Advantages of Netflix or Amazon prime is that they don't need to put out news. They don't need to show any political views. Also it is very expensive to broadcast news.  The BBC distributing properties such as Louie Thoroux on Netflix is an example of digital synergy, and allow the BBC to pull in ne younger audience  Late Night Woman's hour appeal to a very niche audience  Most of the tweets with #LNWH are from A-level media students It ticks the box for the BBC By enlarge, audiences do not use digital media and social media to interact with LNWH, which reinforces its status as a niche product.  Podcasts: digitally produced and distributed audio recording, often with low and amateur production value, discus

 Analyzing LNWH - power and profit Curran and Seaton argue that all media products are motivated by profit and power. But LNWH doesn't seem to follow this, they target a very niche audience. The BBC is a PBS and has no need to 'make money' in the same ways as other industries, but it does not to be acceptable.  LNWH - homepage It appeals to its audience with simple layout and bold heading and titles that would intrigue people and want them to listen for example "I've seen contouring that looks like a viennetta" - this is an atypical title, sounds odd but funny so would appeal to its audience. It could attract new audience aswell audiences aswell because of its images which stand out, its also easy to navigate through the page and find stuff you want to find. They talk about a variety of different topics so even if you don't like the sound of one, you might find another one you like. They are all short clips around 10 minuets rather than full archived episo

 Digital Radio, Podcast  We access radio in a similar way to TV  BBC - British Broadcast channel What is the difference between the BBC and Netflix? Netflix is private company  BBC is a public broadcasting channel whereas Netflix is a streaming serivce You need a TV license to watch things on the BBC but you need a subscription to watch things on Netflix  Netflix is entirely online based Netlix commissions others to make more of its content library than BBC tends to  BBC is mainly British and Netflix is worldwide BBC is scheduled programming  BBC releases series episodes each week whereas netflix shows all episodes and series at once  The BBC is publicly funded organisation. PBS, Public broadcasting services The BBC has a remit to produce a certain amount of new programming every year Create and show high quality news programming Appeal to a range of people and ideologies BBC must appear impartial Programs on the BBC do not need to make money. They must represent a range of voices but

 Radio - Late Night Woman's Hour Why do people listen to radio: It is usually in the background everyday Car rides in traffic Interviews with celebrity's lots of different types of music Niche specialist, or mass market Audience interaction low production values A podcast is a pre-recorded digitally distributed audio recording LNWH Initial analysis: Stuart Hall - reception theory - viewers response or interpretation to a media product; preferred, negotiated, oppositional.  Henry Jenkins - Fandom - people that are heavily invested in a media product Clay Shirky - The end of audience - Audiences behaviours have changed due to the internet and the ability for audiences to create their own content at home at lower costs  Late Night Woman's Hour is an occasional and irregular spin-off of the long-running magazine show  Woman's Hour.  Broadcast late at night, it's content can, at times be considered more niche, edgy or more potentially controversial than the main broadcas