Radio - Lesson 3

 Analyzing LNWH - power and profit

Curran and Seaton argue that all media products are motivated by profit and power. But LNWH doesn't seem to follow this, they target a very niche audience. The BBC is a PBS and has no need to 'make money' in the same ways as other industries, but it does not to be acceptable. 

LNWH - homepage

It appeals to its audience with simple layout and bold heading and titles that would intrigue people and want them to listen for example "I've seen contouring that looks like a viennetta" - this is an atypical title, sounds odd but funny so would appeal to its audience.

It could attract new audience aswell audiences aswell because of its images which stand out, its also easy to navigate through the page and find stuff you want to find. They talk about a variety of different topics so even if you don't like the sound of one, you might find another one you like.

They are all short clips around 10 minuets rather than full archived episodes. I think this is to keep it short and concise. I think some of the topics talked about might lead on to a tangent so they think its best to stick to the topic for a short period of time. It will also help keep the audience engaged, they won't get bored and may end up listen to more if they enjoyed it. 

Because the BBC is publically funded, they have to comply to many obligations, for example the must produce and broadcast a certain amount of high quality news on each of its channels everyday. They cannot rely on spot adverts/commercial breaks for reference streams. Has a remi to 'inform, educate, and entertain'. They have to create and broadcast original programming which appeals to a diverse range of British audiences. 



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