Radio Lesson 4

 BBC is PBS, funded through TV licences

BBC has traditionally had a captive audience. However BBC no ha a number of competitors how hold a number of advantages over the BBC. Netflix being one of them. The uncontested market leader.

BBC is often criticised for being bias. Advantages of Netflix or Amazon prime is that they don't need to put out news. They don't need to show any political views. Also it is very expensive to broadcast news. 

The BBC distributing properties such as Louie Thoroux on Netflix is an example of digital synergy, and allow the BBC to pull in ne younger audience 


Late Night Woman's hour appeal to a very niche audience 

Most of the tweets with #LNWH are from A-level media students

It ticks the box for the BBC

By enlarge, audiences do not use digital media and social media to interact with LNWH, which reinforces its status as a niche product. 

Podcasts: digitally produced and distributed audio recording, often with low and amateur production value, discussing and covering a range of often niche topics - example of Clay Shirky - anyone can make one. 



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