Analysing Teaser Posters

Teaser Posters

  • Usually used for mainstream high budget films
  • It is released before the standard theatrical poster
  • Normally made in the production stage of making the film
  • Don't have much information like the release date or name of director
  • This teases the audience which could act as a hermenutic code
  • They get shared virally on social media even in the early stages of production

Examples

Skyfall:
  • Central imagery with leading lines composition which draw the audiences eyes down to the subject (Main Character in the film) 
  • Low key lighting and dark color scheme 
  • Skyfall the name of the film is written in block capitals towards the bottom of the screen in a sans serif front
  • The tunnel like image draws the veiwer in and could create a hermenutic code as we want to see behind that tunnel 
  • The almost entirely black coulering creates a dark mystery atmosphere, James Bond is wearing a black suit and he is framed as a silhoutte 
  • It has a simple uncluttered layout and design the i not much text which is very conventional for a teaser poster
  • One logo that is there is the 007 logo which sits below the name of the film, this is the only part of the poster that is in a different colour so even though this is only small it stands out and is well recognized 

Despicable Me:
  • These poster are extremely simple and bare, there is virtually no text, or image
  • I think they work well as teaser posters because it looks silly and fun and as the target audience is young it would more likely attract that younger age group of kids who wouldn't read any of the text even if there was some as they are more likely to just look at pictures so cutting this down to just a white backgroud and the cartoon images is just what kids would like
  • The font and the bottom is in orange and it a bubble writing font
  • Below this there is also the facebook logo with the despicable me account suggesting they use social media for marketing
  • There is not an exact date for when the film is coming out it just says summer 2013 which means they may still have been creating the film when these posters where released so they didnt know the exact date 
  • No name of the film perhaps sugesting that these minion characters are quite well known that you can tell what the movie is without it saying a title 


Harry Potter:
  • Low key lighting emphasizes the fact this 2nd film is darker and deeper than the first Harry Potter
  • Dobby the elf stand with his hand behind looking up at something over the, his worried expression further anchors the fact something bad looks like it might happen in this film
  • The blue and yellow smokey colours behind him compliment each other as they blend into one and other
  • The very artificial lighting is hitting dobby from one side create a dark shadow on the other creating a binary opposition in lighting
  • The font is very much related to the story of harry potter, an almost magical like serif font. The title of the film is at the bottom which follows most conventions of a film poster.
  • There is also a quote at the top of the page "Dobby has come to warn you sir" these quote is quite well known to Harry Potter fans suggesting this poster is targeting its pre-exciting audience who have read the Harry Potter books.

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