Esther's Media studies blog

Front Cover Analysis   The magazine front cover is supposed to sell the magazine Masthead is very conventional - large serif bold font and the top of the page Price is 7d which is around 80p now Main image is a close up of a smiling women  It has a very specific brand identity  It reinforces patriarchal views Its selling a lifestyle to the target audience Aspirational  'are you an A-level beauty'  'they're like snow caped volcanos' - Alfred Hitchcock  Strapline at the bottom, the cover lines shows us whats in the magazine  background colour is stereotypically feminine friendly and welcoming mode of address, she is hegemonically attractive  Explore the extent to which regulatory factors have influenced the magazine that you have studied. Make reference to Women and Adbusters Regulation are the rules and restrictions every media product has to follow Magazine in the UK is largely unregulated  Regulation has had very little effect on either...

Very stereotypical white middle class family  Joe and Sophie are wearing dressing gowns vs Anita wearing maid like clothes Natural lighting through the windows of the large house  Large kitchen all clean and tidy Anita is cleaning the table, pouring orange juice  Sophie is excited vs Mattie is grumpy - stereotypical of a teenager her age The scene is very unconventional for a sci-fi show as it is a very traditional straightforward breakfast The colourful large breakfast is spread out across the table, most people do not have this large array of food spread out every morning - hypereality "she is not a slave" - Laura  "thats exactly what she is" - Mattie This is an American British Co-production, which explains why the show is set in and around London as this is an expectation  of a British TV show Ensemble cast of radically different characters allows the show to appeal to a wide range of different audiences, maximising profit.  Paul Gilroy - postcolonialis...

 Postmodernism - Postmodern media products deliberately break rules they deliberatly challenge the audience hyper reality is when the representation is better than the reality Postmodernism is an impossible theory to diffine Anita is the perfect women because she doesnt exist. She cooks and cleans and does anything you need Buying Anita scene: Imperfect Hawkins family made perfect by Anita  Hawkins family are a stereotypical family  Jumping from one genre to another - normal family drama to the sci-fi shot of Anita wrapped in a bag This sudden shift in genre positions the audience in a confusing mode of address The use of a shopping centre is a stereotypically consumerist setting Sophie asks "what if shes not pretty". Sophie sees her as a new pretty doll.  Sophie is objectifying Anita Anita is revealed to the audience through a montage of close up shots which builds up expectation for the audience.  Extreme example of the male gaze when Joe is looking at her....

Explore the ways in which representations are encoded through media language in the front page of this edition of  The Daily Mail Plan Representations are a re-presentation of the ideology of the produer. They often use stereotypes to present a representation  Media language is the way the meaning of a media text is conveyed to the audience Codes and conventions, layout and design, photographs and images, MES, Language, Font, graphics/logos The font of the headline is in a serif font which is used more in broadsheet newspapers. the may have used this more decrotive font for this headline as it is to do with the royal death of Prince Philip Daily Mail is a tabloid newspaper founded in 1903 Owner: Reach PLC  The front page is full of hte most heared news of Prince phillips death, and it also shows a photo of Willlam and Kate whos 10th anniversary it is. - Lots of Royalty  Informal lexis calling Prince William 'Wills' 'Free inside, Two royal magazines' this migh...

 How do the representations in Formation reflect the ideology of the producer? Plan: New Orleans flooding Representation of black women Working class settings Used footage from 'that BEAT' documentary Atypical subversive song Small black kid dancing in front of the line of white police binary oppostioion Its a typical and subversive music video Binary opposition between old VHS effect and modern high quality high quality cinematography Tilt shots Establishing shot of the flooding in New Orleans MES of slave owner era - Antabellum era (just before the american civil war) Powerful message through Beyonce wearing an Antabellum dress Reappropriation  Taking the power from white people Gospel church setting Wig shop which is a steroetypical black setting News footage of Hurricane Katrina  Theme of violence used throughout  Choreography associated with afro culture eg, twerking  Community and empowerment MES of beyonce sinking into the water Symbolic codes, referentia...

  "Explore how audiences are positioned by the representations in this advert" Representations is a re-presentation and reflects the ideology of the producer Positioning refers to how the target audience is placed by the producer Direct address - she is looking behind her shoulder in a serious and confrontational mode of address  This advert is targeted young black women as the target audience can identify her The lexis of the words 'you' and 'your' are directly addressing the audience in a quite forced way for example 'find where you belong' The sans serif bold font is all in capitals  The alliteration in the Title 'ME ME ME MILLENNIALS' stands out in a bold red font The layout and design is simple and gets straight to the point, The writting and image is placed down the centre line of the print advert.  The grey coloured paper background creates connotations of old fashioned posters they used during the war. Composition: model appears to be l...