Postmodernism in Humans

 Postmodernism - Postmodern media products deliberately break rules

they deliberatly challenge the audience

hyper reality is when the representation is better than the reality

Postmodernism is an impossible theory to diffine

Anita is the perfect women because she doesnt exist. She cooks and cleans and does anything you need


Buying Anita scene:

Imperfect Hawkins family made perfect by Anita 

Hawkins family are a stereotypical family 

Jumping from one genre to another - normal family drama to the sci-fi shot of Anita wrapped in a bag

This sudden shift in genre positions the audience in a confusing mode of address

The use of a shopping centre is a stereotypically consumerist setting

Sophie asks "what if shes not pretty". Sophie sees her as a new pretty doll. 

Sophie is objectifying Anita

Anita is revealed to the audience through a montage of close up shots which builds up expectation for the audience. 

Extreme example of the male gaze when Joe is looking at her. 

Anita has a very symmetrical face and she has no imperfections, long flowing hair - hegemonically attractive 

Sophie has her mouth open in a shocked expression in delight and Joe's expression looks like he is eyeing her up. 

Anita lives up to a racial stereotypes

Anita is so perfect she makes Laura feel threatened 

The character of Anita and her hyperreal representation deliberately challenges the audience to consider the nature of humanity  

Humans is a deeply complex and controversial tv show which targets a niche audience



Opening credits of Les Revenants:

Mise-en-scene dead deer suspended in the lake

Another death symbol is the grave with the crosses

Les Revenants is about Sex and death - binary opposition 

Complicated themes will target a niche audience 

This opening sequence is highly typical of the horror genre. 

Desaturated colours 

Low key lighting

Jump scare - guy in the underpath 

soundtrack is both typical and atypical. It is unconventional to get a band to play the soundtrack esphically mogwai which is a rock band 

Comments

Post a Comment

Popular posts from this blog

Richard Dyer Theory of stereotypes

A Stereotype is a commonly held belief or assumption about a certain group of people. There are 4 parts to a stereotype Appearance Behaviour constructed to fit in to a particular medium Comparison with normal behaviour  Richard Dyer suggests that stereotypes are often used as a shortcut for the producer to convey their ideology. He also thinks that they are reference points for the audience and an expression of dominant societal values. Stereotypes legitimise inequality, " A way to ensure unequal power relations are maintained is to continually stereotype – GTAV is a misogynist video game where players have the opportunity to kill prostitutes in their own violent way – the game is entirely male point of view and arguably serves to maintain dominant male culture" This is something Dyer said himself, and we can see from the example he gave that there are many man and woman stereotypes.
Read more

Videogames 8 - Assassin's Creed and reception theory

Reception Theory - Stuart Hall Otherwise known as the encoding and decoding model The ideological perspective of the producer is encoded in every media product, through media language. Every media product therefore demonstrates a mediated perspective - Bias According to Stuart Hall audience's don't just stop at encoding a media product, it goes a lot further because audiences can decode the media messages. -Preferred Reading/Dominant reading The audience agrees with the dominant ideological perspectives encoded by the producer - Oppositional reading The audience disagrees with the ideological pperpectives encoded by the producer - Negotiated reading The audience agrees with certain ideological aspects of the media product, while dismissing and disagreeing with others. This is by far the most common reading. Assassin's Creed  One of the biggest dominant ideological perspectives of Assassins creed is that violence can be justified if it is used to further a
Read more

Magazine - Next article analysis - 350ppm

Image
Adbusters uses a lot of culture jamming by sub-verting or sabotaging mass media messages. 350ppm is talking about the amount of polution in the atmosphere. 350 is the safe level but scientists say we must reduce the amount of CO2 in the atmosphere from its current level of 400 parts per million to below 350ppm. There is no anchorage to the image on the left hand side, no headline or subheading to tell you what they mean. This is similar to a lot of pages in the Adbusters magazine. This double page spread shows a binary opposition between the model on the left who is all glamorous and the beggar on the right siting on the ground who is homeless.
Read more