Magazine Revision

Front Cover Analysis 


 The magazine front cover is supposed to sell the magazine

Masthead is very conventional - large serif bold font and the top of the page

Price is 7d which is around 80p now

Main image is a close up of a smiling women 

It has a very specific brand identity 

It reinforces patriarchal views

Its selling a lifestyle to the target audience

Aspirational 

'are you an A-level beauty' 

'they're like snow caped volcanos' - Alfred Hitchcock 

Strapline at the bottom, the cover lines shows us whats in the magazine 

background colour is stereotypically feminine

friendly and welcoming mode of address, she is hegemonically attractive 



Explore the extent to which regulatory factors have influenced the magazine that you have studied. Make reference to Women and Adbusters

Regulation are the rules and restrictions every media product has to follow

Magazine in the UK is largely unregulated 

Regulation has had very little effect on either magazine that we have studied. However there are some elements of Adbusters which push into legal grey areas.

Women magazine is not controversial for the target audience in the 1960's howvever no it could be considered quite controversial. 

Plan:

Industry theorist:

Curren and seaton - profit and power

Cultivation Theroy 

Regulation theory - livingstone and lunt - they say regulation is impossible due to digitally convergent technoloys

self regulation - women magazine doesn't have any reference to sex or drugs because they are choose what they can and can't show themselves. 

Reinforces patriarcal ideologies potentially effecting the body image of the female target audience.

Society creates its own regulation 

Adbusters controversial subjects - they critize brands directly - mocking

Places adverts in a new context - culture jamming

Adbusters is a big independent magazine, but is small enough to go under the rader. Being independent allows adbusters to get away with things larger magazine could not get away with

Adbusters is subversive, its not for profit


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