Magazine Revision

Front Cover Analysis 


 The magazine front cover is supposed to sell the magazine

Masthead is very conventional - large serif bold font and the top of the page

Price is 7d which is around 80p now

Main image is a close up of a smiling women 

It has a very specific brand identity 

It reinforces patriarchal views

Its selling a lifestyle to the target audience

Aspirational 

'are you an A-level beauty' 

'they're like snow caped volcanos' - Alfred Hitchcock 

Strapline at the bottom, the cover lines shows us whats in the magazine 

background colour is stereotypically feminine

friendly and welcoming mode of address, she is hegemonically attractive 



Explore the extent to which regulatory factors have influenced the magazine that you have studied. Make reference to Women and Adbusters

Regulation are the rules and restrictions every media product has to follow

Magazine in the UK is largely unregulated 

Regulation has had very little effect on either magazine that we have studied. However there are some elements of Adbusters which push into legal grey areas.

Women magazine is not controversial for the target audience in the 1960's howvever no it could be considered quite controversial. 

Plan:

Industry theorist:

Curren and seaton - profit and power

Cultivation Theroy 

Regulation theory - livingstone and lunt - they say regulation is impossible due to digitally convergent technoloys

self regulation - women magazine doesn't have any reference to sex or drugs because they are choose what they can and can't show themselves. 

Reinforces patriarcal ideologies potentially effecting the body image of the female target audience.

Society creates its own regulation 

Adbusters controversial subjects - they critize brands directly - mocking

Places adverts in a new context - culture jamming

Adbusters is a big independent magazine, but is small enough to go under the rader. Being independent allows adbusters to get away with things larger magazine could not get away with

Adbusters is subversive, its not for profit


Comments

Post a Comment

Popular posts from this blog

Richard Dyer Theory of stereotypes

A Stereotype is a commonly held belief or assumption about a certain group of people. There are 4 parts to a stereotype Appearance Behaviour constructed to fit in to a particular medium Comparison with normal behaviour  Richard Dyer suggests that stereotypes are often used as a shortcut for the producer to convey their ideology. He also thinks that they are reference points for the audience and an expression of dominant societal values. Stereotypes legitimise inequality, " A way to ensure unequal power relations are maintained is to continually stereotype – GTAV is a misogynist video game where players have the opportunity to kill prostitutes in their own violent way – the game is entirely male point of view and arguably serves to maintain dominant male culture" This is something Dyer said himself, and we can see from the example he gave that there are many man and woman stereotypes.
Read more

Videogames 8 - Assassin's Creed and reception theory

Reception Theory - Stuart Hall Otherwise known as the encoding and decoding model The ideological perspective of the producer is encoded in every media product, through media language. Every media product therefore demonstrates a mediated perspective - Bias According to Stuart Hall audience's don't just stop at encoding a media product, it goes a lot further because audiences can decode the media messages. -Preferred Reading/Dominant reading The audience agrees with the dominant ideological perspectives encoded by the producer - Oppositional reading The audience disagrees with the ideological pperpectives encoded by the producer - Negotiated reading The audience agrees with certain ideological aspects of the media product, while dismissing and disagreeing with others. This is by far the most common reading. Assassin's Creed  One of the biggest dominant ideological perspectives of Assassins creed is that violence can be justified if it is used to further a
Read more

Magazine - Next article analysis - 350ppm

Image
Adbusters uses a lot of culture jamming by sub-verting or sabotaging mass media messages. 350ppm is talking about the amount of polution in the atmosphere. 350 is the safe level but scientists say we must reduce the amount of CO2 in the atmosphere from its current level of 400 parts per million to below 350ppm. There is no anchorage to the image on the left hand side, no headline or subheading to tell you what they mean. This is similar to a lot of pages in the Adbusters magazine. This double page spread shows a binary opposition between the model on the left who is all glamorous and the beggar on the right siting on the ground who is homeless.
Read more