Magazine Revision

 Women was released in August 1964

Women is conventional and Adbusters is unconventional

Women magazine is a women's lifestyle magazine published by IPC

Weekly magazine, selling 3.5 million copies - Mass audience

Target audience - women, housewives, working class, straight white ethnicity, 40+ middle aged

Women magazine presents a simple, straightforward, and basic ideology to its mass target audience

one stereotypical representation of women is that they are highly sexualized

The layout of the front cover is very conventional 

Large bold serif title called 'Women'

"Worlds greatest weekly for women"


Context:  Women's rights movement, sex and drugs, 

The magazine profits over having a very clear target audience 

The magazine is extremely conservative

Its reinforcing patriarchal hegemonic ideologies

Patriarchal - a system of society controlled by men

the main interview is with a Man Alfred Hitchcock - he is talking about different women but doesnt talk about film which is what he is known for. this reinforces that men are in charge

Hegemonic - ruling or dominant in a political or social context. Beliefs and rules of society 

The images of women in the magazine are hegemonically attractive

ideolgies - a set of ideas or beliefs of the producer 

cultivation - these ideologies are reinforced over and over 


The Breeze advert is highly conventional

It is sexualizing and objectifying women, this is represented through the naked women covered in soapy bubbles. She is pouting her lips as if she is blowing a kiss and covering up herself in a sitting pose. 

She is hegemonically attractive connoted through the use of mise-en-sence, for example her hair and make-up are done perfectly.

The image is anchord by the text below

Lexis of the word 'Darling' 

Direct address 'becuase you're a women'


Front page:

Close up of women smiling, perfect white teeth, eyebrows raised, she looks young and hegemonically attractive

Pull quote from Alfred Hitchcock interview 'British women have a special magic' 

Coverline/tagline



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