Revision Cover Lesson

Explore the ways in which representations are encoded through media language in the front page of this edition of The Daily Mail
Plan

Representations are a re-presentation of the ideology of the produer.
They often use stereotypes to present a representation 

Media language is the way the meaning of a media text is conveyed to the audience

Codes and conventions, layout and design, photographs and images, MES, Language, Font, graphics/logos

The font of the headline is in a serif font which is used more in broadsheet newspapers. the may have used this more decrotive font for this headline as it is to do with the royal death of Prince Philip

Daily Mail is a tabloid newspaper founded in 1903
Owner: Reach PLC 

The front page is full of hte most heared news of Prince phillips death, and it also shows a photo of Willlam and Kate whos 10th anniversary it is. - Lots of Royalty 

Informal lexis calling Prince William 'Wills'
'Free inside, Two royal magazines' this might act as an hermenutic code for audieces who like to follow the Royal news etc...

The other main story on the front is Helen McCory's death. This comes with a photo of her and her husband. 

Layout and design is simple and not cluttered however they make full use of the page

Eye catching purple block colour, yellow bold text "£10,000 golden cheque inside this paper" targets the younger perhaps lower class audience. This is stereotypical for a tabloid newspaper

"Revealed: Queens poingnet farewell" - Hermenutic code somthing this revelaed but you have to open the newspaper to find out

Introduction

Representations are the ways in which media products re-present a certain group of people, an event, or an issue. Representaions are encoded through codes and conventions and reveal the ideology of the producer. Here the Daily Mirror use media language to create meaning and to convay it to the audience, they do this through stereotypical representations. The Daily Mirror is a tabloid newspaper founded in 1903 and is owned by Reach plc. 




Comments

Post a Comment

Popular posts from this blog

Richard Dyer Theory of stereotypes

A Stereotype is a commonly held belief or assumption about a certain group of people. There are 4 parts to a stereotype Appearance Behaviour constructed to fit in to a particular medium Comparison with normal behaviour  Richard Dyer suggests that stereotypes are often used as a shortcut for the producer to convey their ideology. He also thinks that they are reference points for the audience and an expression of dominant societal values. Stereotypes legitimise inequality, " A way to ensure unequal power relations are maintained is to continually stereotype – GTAV is a misogynist video game where players have the opportunity to kill prostitutes in their own violent way – the game is entirely male point of view and arguably serves to maintain dominant male culture" This is something Dyer said himself, and we can see from the example he gave that there are many man and woman stereotypes.
Read more

Videogames 8 - Assassin's Creed and reception theory

Reception Theory - Stuart Hall Otherwise known as the encoding and decoding model The ideological perspective of the producer is encoded in every media product, through media language. Every media product therefore demonstrates a mediated perspective - Bias According to Stuart Hall audience's don't just stop at encoding a media product, it goes a lot further because audiences can decode the media messages. -Preferred Reading/Dominant reading The audience agrees with the dominant ideological perspectives encoded by the producer - Oppositional reading The audience disagrees with the ideological pperpectives encoded by the producer - Negotiated reading The audience agrees with certain ideological aspects of the media product, while dismissing and disagreeing with others. This is by far the most common reading. Assassin's Creed  One of the biggest dominant ideological perspectives of Assassins creed is that violence can be justified if it is used to further a...
Read more

Magazine - Next article analysis - 350ppm

Image
Adbusters uses a lot of culture jamming by sub-verting or sabotaging mass media messages. 350ppm is talking about the amount of polution in the atmosphere. 350 is the safe level but scientists say we must reduce the amount of CO2 in the atmosphere from its current level of 400 parts per million to below 350ppm. There is no anchorage to the image on the left hand side, no headline or subheading to tell you what they mean. This is similar to a lot of pages in the Adbusters magazine. This double page spread shows a binary opposition between the model on the left who is all glamorous and the beggar on the right siting on the ground who is homeless.
Read more