Esther's Media studies blog

 Women was released in August 1964 Women is conventional and Adbusters is unconventional Women magazine is a women's lifestyle magazine published by IPC Weekly magazine, selling 3.5 million copies - Mass audience Target audience - women, housewives, working class, straight white ethnicity, 40+ middle aged Women magazine presents a simple, straightforward, and basic ideology to its mass target audience one stereotypical representation of women is that they are highly sexualized The layout of the front cover is very conventional  Large bold serif title called 'Women' "Worlds greatest weekly for women" Context:  Women's rights movement, sex and drugs,  The magazine profits over having a very clear target audience  The magazine is extremely conservative Its reinforcing patriarchal hegemonic ideologies Patriarchal - a system of society controlled by men the main interview is with a Man Alfred Hitchcock - he is talking about different women but doesnt talk about fil

Front Cover Analysis   The magazine front cover is supposed to sell the magazine Masthead is very conventional - large serif bold font and the top of the page Price is 7d which is around 80p now Main image is a close up of a smiling women  It has a very specific brand identity  It reinforces patriarchal views Its selling a lifestyle to the target audience Aspirational  'are you an A-level beauty'  'they're like snow caped volcanos' - Alfred Hitchcock  Strapline at the bottom, the cover lines shows us whats in the magazine  background colour is stereotypically feminine friendly and welcoming mode of address, she is hegemonically attractive  Explore the extent to which regulatory factors have influenced the magazine that you have studied. Make reference to Women and Adbusters Regulation are the rules and restrictions every media product has to follow Magazine in the UK is largely unregulated  Regulation has had very little effect on either magazine that we have studie

Very stereotypical white middle class family  Joe and Sophie are wearing dressing gowns vs Anita wearing maid like clothes Natural lighting through the windows of the large house  Large kitchen all clean and tidy Anita is cleaning the table, pouring orange juice  Sophie is excited vs Mattie is grumpy - stereotypical of a teenager her age The scene is very unconventional for a sci-fi show as it is a very traditional straightforward breakfast The colourful large breakfast is spread out across the table, most people do not have this large array of food spread out every morning - hypereality "she is not a slave" - Laura  "thats exactly what she is" - Mattie This is an American British Co-production, which explains why the show is set in and around London as this is an expectation  of a British TV show Ensemble cast of radically different characters allows the show to appeal to a wide range of different audiences, maximising profit.  Paul Gilroy - postcolonialism. Hierac

 Postmodernism - Postmodern media products deliberately break rules they deliberatly challenge the audience hyper reality is when the representation is better than the reality Postmodernism is an impossible theory to diffine Anita is the perfect women because she doesnt exist. She cooks and cleans and does anything you need Buying Anita scene: Imperfect Hawkins family made perfect by Anita  Hawkins family are a stereotypical family  Jumping from one genre to another - normal family drama to the sci-fi shot of Anita wrapped in a bag This sudden shift in genre positions the audience in a confusing mode of address The use of a shopping centre is a stereotypically consumerist setting Sophie asks "what if shes not pretty". Sophie sees her as a new pretty doll.  Sophie is objectifying Anita Anita is revealed to the audience through a montage of close up shots which builds up expectation for the audience.  Extreme example of the male gaze when Joe is looking at her.  Anita has a ver