Adbusters Contextual Factors

What is the dominant ideological perspective of Adbusters?

The ideology and ethos for Adbusters is an Anti-Capitalist and Anti-Consumerist perspective. This means they have very left wing views and aim to represent this in their magazine by standing out and mixing things up a bit.
Adbusters subvert to the typical magazine conventions for example the front page lacks cover lines, price, and barcode. This reflects the independent and subversive nature of the magazine and how it is unconventional. The adverts especially subvert to normal adverts in other magazine, for example the Christian louboutin advert (Christian louboutin is a high end brand) is represented to look more like a charity ad or campaign, this is similar to a lot of their adverts; they are trying to show diversity and help people in poverty by showing that they cant afford things like Christian Louboutin shoes so this would make people reading this feel guilt.
The magazine interacts with its audience in different ways but overall they are just trying to engage as many people as possible and get as many people reading the magazine as possible. There may be different types of readers; Preferred readings, where they agree with what they are reading, oppositional reading where people don't agree with the article, and negotiated reading when people neither agree or strongly disagree.

Constructing audiences and constructing brand identity using digitally convergent media


  • In what ways does Adbusters construct it’s audiences? 
They construct the audience by showing their strong opinion which may be controversial but it will convert people to understand there ideology and will construct the audience to feel the same way. 

  • How does the website reinforce the brand identity of the magazine?
The website is also different and stands out, it bold and has a similar feel to the front covers of the magazines. This reinforces the brand identity as it has similar features including showing pictures of articles and spoof ads.

  • Is there a clear ‘house style’ that is evident across the magazine and the website?

Adbusters don't tend to have a house style. There front pages change all the time and are unconventunal following no rules, but do have some similarities between them. You can also see similarities between the magazine and website from the use of Mise-en-scene.

  • How does the website extend the brand?
They have a culture shop where you can buy merchandise. They also have a link to another website called 'A Billion People' which is an activist campaign page where you can sign up to join the 'Blackspot Collective'

  • How does your magazine use social media?
They use Facebook, Instagram, Twitter and Youtube. This helps release more information to a wider audience and how they can share more stories and articles online.

  • How can readers interact with the magazine through the website and social media?
Leaving comments on social media and liking images. Through the website they can support the independent magazine by donating and subscribing to the magazine. 

Comments

Post a Comment

Popular posts from this blog

Richard Dyer Theory of stereotypes

A Stereotype is a commonly held belief or assumption about a certain group of people. There are 4 parts to a stereotype Appearance Behaviour constructed to fit in to a particular medium Comparison with normal behaviour  Richard Dyer suggests that stereotypes are often used as a shortcut for the producer to convey their ideology. He also thinks that they are reference points for the audience and an expression of dominant societal values. Stereotypes legitimise inequality, " A way to ensure unequal power relations are maintained is to continually stereotype – GTAV is a misogynist video game where players have the opportunity to kill prostitutes in their own violent way – the game is entirely male point of view and arguably serves to maintain dominant male culture" This is something Dyer said himself, and we can see from the example he gave that there are many man and woman stereotypes.
Read more

this girl can, what about you? advert analysis

Image
This Girl Can  https://www.youtube.com/watch?v=jsP0W7-tEOc This advert by the national lottery is a positive representation of woman, going against the stereotypes and showing all different types of woman coming together doing sport. Camera Work: wide angle shots  close and mid shots near their faces low angle shots to show empowerment Editing: Fast pace between shots - around 1-2 seconds for most of them Then sudden change in pace where the music stops and the is some slow motion added Body possitivity messages on screen for a bit longer (3-4 second shots)                                                                                                                  ...
Read more

NSPCC - Open your eyes

This Advert is representing innocent children in desperate need of help https://www.youtube.com/watch?v=ENlREl2ywBw The use of the setting represents what its really like for some children and when people see this advert it will generate an emotional response for them to help and take action. The advert start with diagetic sound of a baby crying then we see a young boy in a cot with an empty bottle which suggests he has been neglected. the first word we hear is 'Mum' and this makes the audience wonder where his mum is and why he is not being looked after. All the children we see in this advert are in confined spaces, where there is no safe place for them. They are scared and its dark for them, the girl is hugging her toy tightly to show that this perhaps is the only thing that makes her feel safe. They use direct address like close up shots of the children staring into the camera and a high angle shot with the small boy crouching in the corner which represents vulnerabi...
Read more