Esther's Media studies blog

A music video is a short film/video that integrates a song with imagery and is produced for promotional or artistic purposes. A visual representation of the music convergence - combination of music and video; a revolutionary concept synergy - where media products lead to a result of more sum of its part History of music videos Chantal Goya - Si tu gagnes au flipper   - 1966 https://www.youtube.com/watch?v=wVMNsw5O66Q   R EBECCA - VANITY ANGEL (1989) https://www.youtube.com/watch?v=Idhq-CLU21g Pulp - This Is Hardcore (1998) https://www.youtube.com/watch?v=JXbLyi5wgeg Benni Benassi - Satisfaction (2001) https://www.youtube.com/watch?v=aZcSCT34H84 Kyary Pamyu Pamyu - PONPONPON (2011) https://www.youtube.com/watch?v=yzC4hFK5P3g BLACKPINK - 뚜두뚜두 (2018) https://www.youtube.com/watch?v=yzC4hFK5P3g

What is the dominant ideological perspective of Adbusters? The ideology and ethos for Adbusters is an Anti-Capitalist and Anti-Consumerist perspective. This means they have very left wing views and aim to represent this in their magazine by standing out and mixing things up a bit. Adbusters subvert to the typical magazine conventions for example the front page lacks cover lines, price, and barcode. This reflects the independent and subversive nature of the magazine and how it is unconventional. The adverts especially subvert to normal adverts in other magazine, for example the Christian louboutin advert (Christian louboutin is a high end brand) is represented to look more like a charity ad or campaign, this is similar to a lot of their adverts; they are trying to show diversity and help people in poverty by showing that they cant afford things like Christian Louboutin shoes so this would make people reading this feel guilt. The magazine interacts with its audience in different ways...

Adbusters uses a lot of culture jamming by sub-verting or sabotaging mass media messages. 350ppm is talking about the amount of polution in the atmosphere. 350 is the safe level but scientists say we must reduce the amount of CO2 in the atmosphere from its current level of 400 parts per million to below 350ppm. There is no anchorage to the image on the left hand side, no headline or subheading to tell you what they mean. This is similar to a lot of pages in the Adbusters magazine. This double page spread shows a binary opposition between the model on the left who is all glamorous and the beggar on the right siting on the ground who is homeless.

     

The issue being brought up and represented in this article is many different issues all linking to waste and pollution and what this is doing to our planet. One of the topics talked about the animal agricultural industry. The article ensures people know the affects eating meats has for example greenhouse gases are produced which effects the climate.

Binary opposition - Claude Levi-Strauss Codes - Roland Barths Post-colonism - Paul Gilroy  Identity and Pick 'n' mix - David Gauntlet Binary opposition is created by the photo being split in 2. The bottom half shows a high end fashion model whereas the other half is of refugees struggling to push beyond a fence. This constructs ideological views that the fashion industry is exclusive; not for people in developing country's living in struggle.  We can also see the difference in the images through Mise-en-sence. The harsh, high contrast colour photo compared to the black and white photo with barbed wire creates a symbolic code of a desirable lifestyle compared to a hateful horrible one. It can be seen as very controversial and racist with it being a white model and then the black refugees. It is an extremely sparse layout with no anchorage or copy, just 2 images. This incorporates David Gauntlets theory of identity as the audience is...

Advert - Christian Loubouton  Commodity fetishism is the process of ascribing magic “phantom-like” qualities to an object. In the photo, ethnicity is represented by a black person (who looks young) wearing makeshift shoes, standing on dried out land suggesting from a developing country in poverty. There is a familier feel to this advert as if its a charity ad or campaigns. Adbusters have a real Anti-consumerist and  Anti-capitalist ideology and they have shown this here by the flipflop/shoes being made out of old squashed plastic bottles tired together with some ragged material to stay on the feet. This photo is juxtaposed by the brands bright red logo The tagline ‘red soles are always in season’ – irony as Loubouton is famous for creating shoes with red soles, but the meaning here also refers to the feet of the person in the advert. ‘Season’ refers to both the fashion calendar and the situation of the person in the image who wears the same shoes all year round. ...