Adbusters Culture Jamming Examples

     

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this girl can, what about you? advert analysis

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This Girl Can  https://www.youtube.com/watch?v=jsP0W7-tEOc This advert by the national lottery is a positive representation of woman, going against the stereotypes and showing all different types of woman coming together doing sport. Camera Work: wide angle shots  close and mid shots near their faces low angle shots to show empowerment Editing: Fast pace between shots - around 1-2 seconds for most of them Then sudden change in pace where the music stops and the is some slow motion added Body possitivity messages on screen for a bit longer (3-4 second shots)                                                                                                                  ...
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Richard Dyer Theory of stereotypes

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NSPCC - Open your eyes

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