Esther's Media studies blog

Explore the ways in which representations are encoded through media language in the front page of this edition of  The Daily Mail Plan Representations are a re-presentation of the ideology of the produer. They often use stereotypes to present a representation  Media language is the way the meaning of a media text is conveyed to the audience Codes and conventions, layout and design, photographs and images, MES, Language, Font, graphics/logos The font of the headline is in a serif font which is used more in broadsheet newspapers. the may have used this more decrotive font for this headline as it is to do with the royal death of Prince Philip Daily Mail is a tabloid newspaper founded in 1903 Owner: Reach PLC  The front page is full of hte most heared news of Prince phillips death, and it also shows a photo of Willlam and Kate whos 10th anniversary it is. - Lots of Royalty  Informal lexis calling Prince William 'Wills' 'Free inside, Two royal magazines' this migh...

 How do the representations in Formation reflect the ideology of the producer? Plan: New Orleans flooding Representation of black women Working class settings Used footage from 'that BEAT' documentary Atypical subversive song Small black kid dancing in front of the line of white police binary oppostioion Its a typical and subversive music video Binary opposition between old VHS effect and modern high quality high quality cinematography Tilt shots Establishing shot of the flooding in New Orleans MES of slave owner era - Antabellum era (just before the american civil war) Powerful message through Beyonce wearing an Antabellum dress Reappropriation  Taking the power from white people Gospel church setting Wig shop which is a steroetypical black setting News footage of Hurricane Katrina  Theme of violence used throughout  Choreography associated with afro culture eg, twerking  Community and empowerment MES of beyonce sinking into the water Symbolic codes, referentia...

  "Explore how audiences are positioned by the representations in this advert" Representations is a re-presentation and reflects the ideology of the producer Positioning refers to how the target audience is placed by the producer Direct address - she is looking behind her shoulder in a serious and confrontational mode of address  This advert is targeted young black women as the target audience can identify her The lexis of the words 'you' and 'your' are directly addressing the audience in a quite forced way for example 'find where you belong' The sans serif bold font is all in capitals  The alliteration in the Title 'ME ME ME MILLENNIALS' stands out in a bold red font The layout and design is simple and gets straight to the point, The writting and image is placed down the centre line of the print advert.  The grey coloured paper background creates connotations of old fashioned posters they used during the war. Composition: model appears to be l...

Analyse the genre conventions of this trailer and explore how they have changed over time Film Trailer - Nobody Genre conventions - Generic paradigms Action/Thriller/crime: Fighting Guns fast paced editing Hero and villains  Stunt work car chases, explosions A highly conventional action/crime hybrid with some unconventional elements  Binary opposition of mundane clothing and gang Setting on the bus - working class and poverty Mid shot of actor emphasises star appeal MES of guns clear convention  Proairetic code - guns signify action and violence Binary opposition: family vs crime Powerful male main character who always wins the fight  Lexis of 'fuck' indicates a older target audience Steve Neale - repetition and difference Older family man as protagonist  Low key lighting Night time setting Conventional trailer is fast paced cuts Intertextuality Introduction Definition: Genre Conventions refer to the typical elements found in a particular genre  Argument: N...