Lesson 6 - Les Revenants

 Soundtrack

Band: Mogwai
Genre: Rock, indie rock (post rock)
Why are they important: They were the band that recorded the soundtrack for Les Revenants
What potential audiences do they appeal to: appealing to a niche audience 

Thy were specially hired to record for Les Revenants 
No vocals - just instrumental band
This band have a big cult following 

Mogwai are a Glaswegian alternative rock band with a huge cult audience following around the world

People who like that band are more likely to watch the show 
Helps target a preexisting audience 
The style of music fits the mood of the show
It introduces mogwai to new audiences so benefits them (this is an example of media synergy)

Trailer advertising the DVD release in Australia 

How is Les Revenants marketed to an international audience?
  • Newspaper reviews, recommendations from British newspapers  
  • Flickering lights, ghosts - conventions of the horror genre
  • English text direct mode of address 'What are you going to do' 'the deceased loved ones are back' 
  • Hard cuts, rapid editing pace
  • Confusing but this could interest some people 
  • Hermenutic codes 
  • violence 
  • This montage editing includes scenes from arguably the biggest/most memorable scenes from the series to sell the TV show, suggesting that it is more exciting than it is. This trailer is misleading. 
  • It features drama, horror, and suspense. The horror genre of the trailer includes the generic paradigms. For example, the music is suspenseful and the bus crashing, digetic sounds of the screams and the scene flickers in sound and visuals.
  • This show is an allegory for grief and death, universal experience
  • Les Revenants is an extremely risky show to finance. There is a complex balance between art and commerce.

Les Revenants relies on fandom in order to sell its product
Merchandise:
Redbubble.com - online shop 
magnets, posters, t-shirts, jumpers, mugs, DVD or blu-ray

Comments

Post a Comment

Popular posts from this blog

Richard Dyer Theory of stereotypes

A Stereotype is a commonly held belief or assumption about a certain group of people. There are 4 parts to a stereotype Appearance Behaviour constructed to fit in to a particular medium Comparison with normal behaviour  Richard Dyer suggests that stereotypes are often used as a shortcut for the producer to convey their ideology. He also thinks that they are reference points for the audience and an expression of dominant societal values. Stereotypes legitimise inequality, " A way to ensure unequal power relations are maintained is to continually stereotype – GTAV is a misogynist video game where players have the opportunity to kill prostitutes in their own violent way – the game is entirely male point of view and arguably serves to maintain dominant male culture" This is something Dyer said himself, and we can see from the example he gave that there are many man and woman stereotypes.
Read more

Videogames 8 - Assassin's Creed and reception theory

Reception Theory - Stuart Hall Otherwise known as the encoding and decoding model The ideological perspective of the producer is encoded in every media product, through media language. Every media product therefore demonstrates a mediated perspective - Bias According to Stuart Hall audience's don't just stop at encoding a media product, it goes a lot further because audiences can decode the media messages. -Preferred Reading/Dominant reading The audience agrees with the dominant ideological perspectives encoded by the producer - Oppositional reading The audience disagrees with the ideological pperpectives encoded by the producer - Negotiated reading The audience agrees with certain ideological aspects of the media product, while dismissing and disagreeing with others. This is by far the most common reading. Assassin's Creed  One of the biggest dominant ideological perspectives of Assassins creed is that violence can be justified if it is used to further a
Read more

Magazine - Next article analysis - 350ppm

Image
Adbusters uses a lot of culture jamming by sub-verting or sabotaging mass media messages. 350ppm is talking about the amount of polution in the atmosphere. 350 is the safe level but scientists say we must reduce the amount of CO2 in the atmosphere from its current level of 400 parts per million to below 350ppm. There is no anchorage to the image on the left hand side, no headline or subheading to tell you what they mean. This is similar to a lot of pages in the Adbusters magazine. This double page spread shows a binary opposition between the model on the left who is all glamorous and the beggar on the right siting on the ground who is homeless.
Read more