Humans mini mock question

In what ways does the TV industry use specialized forms of distribution? Make reference to Humans in your answer. 15marks


Distribution is making a media product available to audience to consume it. Humans uses a range of forms of specialized distribution in order to maximise profit. This links to David Hesmondhalgh theory about the cultural industry's, he believes every media industry is specialized and every media industry is structured to minimise risk and maximise profit. TV in general is a specialised industry, it has changed considerably throughout the years of digital technology. It has changed through production, distribution, and consumption by new digitally convergent technologies. The show was realeased in June 2015 and is in a sci-fi, alternative present genre. It was originally a Swedish show but was remade in English.

One way 'Humans' uses specialized forms of distribution is that it is a co-production between AMC (American movie channel) and Channel 4 meaning this gives them an advantage for distribution and money because it is not just a British show but a transnational show. However this was not always going to be the case, originally the series was announced in April 2014 as part of a partnership between channel 4 and Xbox entertainment but then Xbox entertainment studios closed down. It has also been distributed in a number of different ways, for example, Netflix, which is a streaming service, Channel 4 and AMC are TV channel. There are also catch-up services and physical copies like DVD's and blue-rays which released 'Humans'. This is a wide range of distribution meaning they can attract a wider audience to watch the show however this show is targeted at a more niche cult audience who are more motivated and fans of the sci-fi genre. Fans are different from audiences as they are heavily invested in and motivated by a product, this is something the theorist Henry Jenkins said as part of the Fandom Theory. Fans are much more likely to engage with the TV show, following fan accounts on social media and buying merchandise. 

Marketing was an important part of the making of 'Humans' and would have helped with the distribution alot when it came down to it. They made a spot advert which is an advert that comes up between TV shows. This advert was atypical and subversie and broke many of the rules but it only made people more interested and intrigued as to what they just watched so this would most likely make them look it up on social media and then this creates viral marketing. Once they have got a wide number of people interested into what the persona synthetics is all about, this will bring on more circulation when they come to distribute it they are more likley to get more views and streaming which will boost the profit and as Curran and Seaton suggest; all media companies are driven by profit and power. They also used Gorilla Marketing through a stunt taken place on Regent Street London where there was an interactive shop front for Persona Synthetics where passers-by invited to create their own sythns using interactive screens. Guerrilla Marketing is an advertisement stategy in which a lot of companys use surprise or unconventional interactions in order to promote a product or serivce. 

This all links back to the specialized TV industry and how there are many ways to promote, distribute, and circulate a media product. And in the series 'Humans' especially they have used a range of specialized forms of distribution including using digitally convergent technologies which we now have around today to attract their targeted audience. 

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