Humans - Last lesson

 Promotion - raising awareness 

Marketing - actively selling of a product 

Distribution - putting a media product out 

Circulation - how many copies of a product are given out 

Narrow-casting - small audience

Broadcasting - Wide audience


Persona Synthetics - are the people that make synthetics

Hermenutic code - its all a mystery  

This is a advert for synths as opposed to an advert from the TV show


Conventional trailers include a montage of clips perhaps a low voice over telling you when the show first episode comes out. 

This is a diagetically situated trailer, its very unconventional 

Guerrilla Marketing is marketing that breaks rules, its attention grabbing and unconventional

Viral marketing


Humans is targeting a cult audience - smaller but more motivated 

Nichie fans of Science Fiction 

Henry Jenkins - Fandom theory 

Fans are much more likely to engage with the TV  show, following fan social media accounts and buying merchandise.


How did Distribution and Circulation and marketing shape 'Humans'?

This series was announced in April 2014 as part of a partnership between channel 4 and Xbox Entertainment. However after Microsoft closed Xbox Entertainment Studios cam abord as partners to Channel 4. Humans was going to be distributed on Channel 4 and Xbox but in the end Channel 4 partnered up with AMC (American Movie Chanel) which gives them an advantage when it comes to distribution and profit. 


Channel 4:

Ownership:

Owner - Channel Four Television Corporation


Associated channels:

4seven, Film4, E4, More4


Funding:

It is partly public funded, and it pays for itself in much the same way as most privatly run commercial stations eg: through sales of on-air advertising, programme sponsorship.


Notable Releases:

  • Gogglebox
  • Holyoaks
  • Ankley Bridge
  • Bad education
  • The inbertweeners 
  • Friday Night Dinner 
  • Big Brother
  • Peep Show
  • Utopia
  • Come dine with me
  • Bake off

Ideologies of Channel 4:
- alternative TV channel
- Niche

Humans is a niche show for niche audiences, and is in many ways entirely conventional considering what that channel 4 has produced. 

£12 million budget for the first series - Mid Budget 


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