Humans - Last lesson

 Promotion - raising awareness 

Marketing - actively selling of a product 

Distribution - putting a media product out 

Circulation - how many copies of a product are given out 

Narrow-casting - small audience

Broadcasting - Wide audience


Persona Synthetics - are the people that make synthetics

Hermenutic code - its all a mystery  

This is a advert for synths as opposed to an advert from the TV show


Conventional trailers include a montage of clips perhaps a low voice over telling you when the show first episode comes out. 

This is a diagetically situated trailer, its very unconventional 

Guerrilla Marketing is marketing that breaks rules, its attention grabbing and unconventional

Viral marketing


Humans is targeting a cult audience - smaller but more motivated 

Nichie fans of Science Fiction 

Henry Jenkins - Fandom theory 

Fans are much more likely to engage with the TV  show, following fan social media accounts and buying merchandise.


How did Distribution and Circulation and marketing shape 'Humans'?

This series was announced in April 2014 as part of a partnership between channel 4 and Xbox Entertainment. However after Microsoft closed Xbox Entertainment Studios cam abord as partners to Channel 4. Humans was going to be distributed on Channel 4 and Xbox but in the end Channel 4 partnered up with AMC (American Movie Chanel) which gives them an advantage when it comes to distribution and profit. 


Channel 4:

Ownership:

Owner - Channel Four Television Corporation


Associated channels:

4seven, Film4, E4, More4


Funding:

It is partly public funded, and it pays for itself in much the same way as most privatly run commercial stations eg: through sales of on-air advertising, programme sponsorship.


Notable Releases:

  • Gogglebox
  • Holyoaks
  • Ankley Bridge
  • Bad education
  • The inbertweeners 
  • Friday Night Dinner 
  • Big Brother
  • Peep Show
  • Utopia
  • Come dine with me
  • Bake off

Ideologies of Channel 4:
- alternative TV channel
- Niche

Humans is a niche show for niche audiences, and is in many ways entirely conventional considering what that channel 4 has produced. 

£12 million budget for the first series - Mid Budget 


Comments

Post a Comment

Popular posts from this blog

Richard Dyer Theory of stereotypes

A Stereotype is a commonly held belief or assumption about a certain group of people. There are 4 parts to a stereotype Appearance Behaviour constructed to fit in to a particular medium Comparison with normal behaviour  Richard Dyer suggests that stereotypes are often used as a shortcut for the producer to convey their ideology. He also thinks that they are reference points for the audience and an expression of dominant societal values. Stereotypes legitimise inequality, " A way to ensure unequal power relations are maintained is to continually stereotype – GTAV is a misogynist video game where players have the opportunity to kill prostitutes in their own violent way – the game is entirely male point of view and arguably serves to maintain dominant male culture" This is something Dyer said himself, and we can see from the example he gave that there are many man and woman stereotypes.
Read more

Videogames 8 - Assassin's Creed and reception theory

Reception Theory - Stuart Hall Otherwise known as the encoding and decoding model The ideological perspective of the producer is encoded in every media product, through media language. Every media product therefore demonstrates a mediated perspective - Bias According to Stuart Hall audience's don't just stop at encoding a media product, it goes a lot further because audiences can decode the media messages. -Preferred Reading/Dominant reading The audience agrees with the dominant ideological perspectives encoded by the producer - Oppositional reading The audience disagrees with the ideological pperpectives encoded by the producer - Negotiated reading The audience agrees with certain ideological aspects of the media product, while dismissing and disagreeing with others. This is by far the most common reading. Assassin's Creed  One of the biggest dominant ideological perspectives of Assassins creed is that violence can be justified if it is used to further a
Read more

Magazine - Next article analysis - 350ppm

Image
Adbusters uses a lot of culture jamming by sub-verting or sabotaging mass media messages. 350ppm is talking about the amount of polution in the atmosphere. 350 is the safe level but scientists say we must reduce the amount of CO2 in the atmosphere from its current level of 400 parts per million to below 350ppm. There is no anchorage to the image on the left hand side, no headline or subheading to tell you what they mean. This is similar to a lot of pages in the Adbusters magazine. This double page spread shows a binary opposition between the model on the left who is all glamorous and the beggar on the right siting on the ground who is homeless.
Read more