Humans lesson 4

What is Anita:

Synth, mother figure, maid, cook, prostitute

Maids normally gets paid, Anita doesn't - She's a slave 

Modonna/Whore complex
Mary from the bible is a virgin 

Sigmund Freud developed a theory to explain men's anxiety towards women's sexuality. Suggesting men define women into one of two categories: the madonna (women he admires and respects) and the whore (women he is attracted to and therefore disrespects) 

The only function of a media product is to be looked at by a heterosexual male audience. Patriarchal hegomony. 

Fetishism - overwelming obsession with a particular concept or object. 
Fetish - a small religious statue

Commodity Fetishism - Obsessed with a product. Not what it can do but what it represents. eg. nike shoe advert, its all about the nike tick logo, people want these shoes because its trendy and is a brand every knows not because they are a function and a necessary. 


Breakfast scene: 14.20

In what way are women and technology represented in this scene?
  • Anita cleans the table when she has already cleaned it, Laura gets agitated and tells her to stop
  • When Joe tells the Joke, Anita starts laughing but doesn't stop and it becomes weird and creepy so Laura has to tell her to stop
  • Sophie is excited 
  • Mattie is grumpy
  • Talks about the dishwasher - Anita is the new dishwasher in a way
  • Mattie says to Toby "oh, because we can't guess why you like her so much, crusty sheets"
  • This scene is unconventional to a normal sci-fi film, its a straightforward family breakfast. 
  • Although its not a very conventional breakfast as it is very hyper reality 
  • Mid shot of Joe and and Sophie's excitement 
  • "this is what breakfast is supposed to be like" - Joe
  • Cuts from Anita's face and the family's face a lot 
  • The family are wearing cosy pyjamas vs. Anita wearing maid type clothes
  • When Anita is standing by the table, the male gazes from Joe and Toby
  •  Bright natural lighting, breakfast table is full of colour and a large array of food you would not typically have every morning - hype reality 
  • Anita sits at the end of the table and is cast in slightly more shadow

Gender Performativity - Judith Butler 

Basic definition: Gender Performativity is how are performance of gender affects the world around is

- Identity is a performance , and it is contructed through a series of acts and 'expressions' that we perform every day.
- While there are biological differences dictated by sex, our gender is defined through the series of acts. These may include the ways we walk, talk, dress, and so on. 
- Therefore there is no gender identity behind these expressions of gender
- Gender performativity is not a signular act, but a repetition and a ritual. It is outlined and reinforced through dominant patriarchal ideologies.
- Gender performativity effects the world around us. shaping the world around us

Comments

Post a Comment

Popular posts from this blog

Richard Dyer Theory of stereotypes

A Stereotype is a commonly held belief or assumption about a certain group of people. There are 4 parts to a stereotype Appearance Behaviour constructed to fit in to a particular medium Comparison with normal behaviour  Richard Dyer suggests that stereotypes are often used as a shortcut for the producer to convey their ideology. He also thinks that they are reference points for the audience and an expression of dominant societal values. Stereotypes legitimise inequality, " A way to ensure unequal power relations are maintained is to continually stereotype – GTAV is a misogynist video game where players have the opportunity to kill prostitutes in their own violent way – the game is entirely male point of view and arguably serves to maintain dominant male culture" This is something Dyer said himself, and we can see from the example he gave that there are many man and woman stereotypes.
Read more

this girl can, what about you? advert analysis

Image
This Girl Can  https://www.youtube.com/watch?v=jsP0W7-tEOc This advert by the national lottery is a positive representation of woman, going against the stereotypes and showing all different types of woman coming together doing sport. Camera Work: wide angle shots  close and mid shots near their faces low angle shots to show empowerment Editing: Fast pace between shots - around 1-2 seconds for most of them Then sudden change in pace where the music stops and the is some slow motion added Body possitivity messages on screen for a bit longer (3-4 second shots)                                                                                                                  ...
Read more

Magazine - Next article analysis - 350ppm

Image
Adbusters uses a lot of culture jamming by sub-verting or sabotaging mass media messages. 350ppm is talking about the amount of polution in the atmosphere. 350 is the safe level but scientists say we must reduce the amount of CO2 in the atmosphere from its current level of 400 parts per million to below 350ppm. There is no anchorage to the image on the left hand side, no headline or subheading to tell you what they mean. This is similar to a lot of pages in the Adbusters magazine. This double page spread shows a binary opposition between the model on the left who is all glamorous and the beggar on the right siting on the ground who is homeless.
Read more