Humans lesson 3

Representation - How someone or something is shown again by the producer. Re-presentation

East Asia women to play Anita 

Anita is 'the other' 'different' 

Stereotypically they're over-sexulised 

Often east Asian women are seen as being delicate and obedient to the media 

Give further contrast between Anita and Hawkins family who are all white

Rare to see an east Asian character 


Representation demonstrate the ideology of the producer


Watching a scene:

From the first opening scene after the beginning creates up to the part where they buy Anita and she offers to drive them home. 

Textual Analysis:

Genre Conventions + codes:                                                                                                                      Intense music                                                                                                                                                Shots of the synth - enigma code                                                                                                                   Glowing blue eyes                                                                                                                                         The salesman winking as he gives him the 18+ card                                                                                    A normal busy house, lots of mess, dad on phone, cooking, multi-tasking - Alternative present genre 

Camera Work:                                                                                                                                             The part where they are wheeling Anita down starts at a low angle of the feet then gradually goes up      Close up of phone messages from Laura                                                                                                      Close up of the eyes and synths face as they unzip her       

Lighting and colour:        

Bright sunny day in the house natural light through the windows                                                               Then the juxtaposition of the dark shadowed warehouse and the corridor they wheel the synth down                                                                                                                      

Editing pace, types, continuity:                                                                                                                     Normal edit cuts 2 or 3 seconds                                                            

Narrative construction:                                                                                                                              Equilibrium - Busy normal day                                                                                                                   Disequilibrium - They go to get the synth                                                                                                  Partial restoration equilibrium - She offers to drive home

Sound:                                                                                                                                                    Starts with dialogue with the dad on the phone, then more dialogue between him and Mattie. Then he tells Sophie their going shopping                                                                                                          Music starts - quite dramatic, spooky, techno style                                                                                       More dialogue with music faintly in background 

Mise-en-sence:                                                                                                                                            Setting/location - the hawkins family home, a centre werehouse where you pick up synths, car park, Laura's hotel room                                                                                                                                      Costume and dress - Joe is in noraml jeans and coat, sophie in normal clothes for her age, Mattie in pj's suggesting lazy teenager, Anita the synth wears a plain top and bottoms, very basic                                Hair and make-up - Anita has perfect make up and straight hair nothing is wrong with her


How is gender constructed in the buying Anita scene?            

Anita's costume is very basic, and resembles nurse scrubs which is typically seen as a female job.

Many close-up/extreme close up of Anita's face (establish shot) asks the audience a hermenutic code; who is this beautiful girl, what is she and what does she do?

"Can we change her if she is not pretty" - this is said by Sophie who is only young. the audience this could be a Polysemic interpretation, where its both comedy but creepy at the same time. It is also sexulisation and objectifying Anita. Sophie wants her to be pretty, not in a sexulised way but because and her age she would probably want Anita to look more like a princess. 

Anita looks identical in every scene, a hypereal expectation of beauty 

"look soph', there's are really posh one" - this is said by Joe and is clearly again objectifying women.

Joe is Anita's primary user - he controls her. Joe is a non stereotypical man, he is the one out of the parents to stay at home, cook, and clean. 

                                                                              

Comments

Post a Comment

Popular posts from this blog

Richard Dyer Theory of stereotypes

A Stereotype is a commonly held belief or assumption about a certain group of people. There are 4 parts to a stereotype Appearance Behaviour constructed to fit in to a particular medium Comparison with normal behaviour  Richard Dyer suggests that stereotypes are often used as a shortcut for the producer to convey their ideology. He also thinks that they are reference points for the audience and an expression of dominant societal values. Stereotypes legitimise inequality, " A way to ensure unequal power relations are maintained is to continually stereotype – GTAV is a misogynist video game where players have the opportunity to kill prostitutes in their own violent way – the game is entirely male point of view and arguably serves to maintain dominant male culture" This is something Dyer said himself, and we can see from the example he gave that there are many man and woman stereotypes.
Read more

Videogames 8 - Assassin's Creed and reception theory

Reception Theory - Stuart Hall Otherwise known as the encoding and decoding model The ideological perspective of the producer is encoded in every media product, through media language. Every media product therefore demonstrates a mediated perspective - Bias According to Stuart Hall audience's don't just stop at encoding a media product, it goes a lot further because audiences can decode the media messages. -Preferred Reading/Dominant reading The audience agrees with the dominant ideological perspectives encoded by the producer - Oppositional reading The audience disagrees with the ideological pperpectives encoded by the producer - Negotiated reading The audience agrees with certain ideological aspects of the media product, while dismissing and disagreeing with others. This is by far the most common reading. Assassin's Creed  One of the biggest dominant ideological perspectives of Assassins creed is that violence can be justified if it is used to further a...
Read more

Magazine - Next article analysis - 350ppm

Image
Adbusters uses a lot of culture jamming by sub-verting or sabotaging mass media messages. 350ppm is talking about the amount of polution in the atmosphere. 350 is the safe level but scientists say we must reduce the amount of CO2 in the atmosphere from its current level of 400 parts per million to below 350ppm. There is no anchorage to the image on the left hand side, no headline or subheading to tell you what they mean. This is similar to a lot of pages in the Adbusters magazine. This double page spread shows a binary opposition between the model on the left who is all glamorous and the beggar on the right siting on the ground who is homeless.
Read more