An introduction to the television industry

Television is a specialised industry


Contextual notes:

  •  Television had changed considerably since the advent of digital technology, (meaning any technology that involves computars.
  • It has changed in terms of production, distribution, and consumption.
  • Digitally convergent technology 
  • Television used to be a national industry but now it has become global
  • TV shows want to appeal to a wider audience
  • Humans is a co-production between AMC and channel 4, so humans is not just a British show
  • International co-production is growing and broadcasters such as HBO have achieved global success
  • Broadcasters are now 'narrowcasters' with multiple channels targeting different (sometimes more niche audiences 
  • Audiences consume texts in a variety of ways as the industry has increased portability via new platforms (tablets, phones, etc..) and streaming services (catch-up, netflixs, amazon etc...) 
  • Interactive social media channels such as youtube have increased accessibility for the prosumer audience, anyone can make videos and upload them on to youtube.

Distribution, circulation, and marketing:

Marketing is the process of actively selling a product 
Distribution is making a media product available to an audience to consume it
Circulation is the total number of times a product has been viewed or bought

Humans has been distributed on:
  • Channel 4
  • AMC
  • DVD/blue-ray
  • 4oD
  • Netflix
  • STV - Sweden 

Marketing of Humans:

Spot Advert - is an advert that comes up between tv shows and is usually 30 seconds long

The humans marketing campaign was atypical and subversive 

The spot advert:
  • It does not refrence the tv show whats so ever
  • None of characters played are shown
  • It looks like an advert for selling and marketing the synths rather than advertising the show 
  • soft voiceover and calming music atypical for a sci-fi genre and is opposing to what the tv show
  • It's making them seem real when synths are not actual real - its a 'fake' advert
  • Bright natural lighting - colour grading is completely different to the shows
  • 'closer to humans than ever before' - the last line said of the advert#

Gorilla marketing
Word of mouth 
Viral marketing

Orson wells: War of the wars
This is an episode of an American radio drama, directed and narrated by actor and film maker Orson wells. It was performed and broadcasted live as a Halloween episode. It became famous for allegedly causing panic among listeners as it was broadcasted as a real emergency (fake)

Augament reality - changed reality 
Diegesis - in the world of the narrative 

We are situated in an extra diagetic mode of address

Examples of other marketing and advertising for Humans:

Regent street stunt

Social media accounts 

Traliers:
Spot advert 

Banner adverts and posters











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