magazine new theory's

Magazine Regulation works in a very similar way to newspapers. They follow the editors code set by IPSO and follow the laws on privacy and obscenity.

 OZ Magazine scandal 
It was controversial and was edited by school children but was damaging to the target audience.
The Magazine became subject to the longest obscenity trial in British history because the edition was aimed at children featuring a cartoon Rupert the Bear but who was massively over sexualised.
The 3 primary editors were found guilty under the 1959 Obsence publications Act and sentenced up to 15 months imprisonment. The prosecution claimed the offending issue of OZ dealt with "homosexuality, lesbianism, sadism. perverted sexual practices and drug taking."

George Gerbner - Cultivation Theory:


  • Being exposed to repeated patterns of represntation over long peorids of time can shape and influence the way in which people perceive the world around them. for example cultivating particular views and opinions) 
  • This process of cultivation reinforces mainstream hegemonic values (Dominant ideologies) 

Stuart Hall - Reception Theory:

The 3 ways of reading:
  1. Preferred reading - the intended meaning is accepted 
  2. Negotiated reading - the intended meaning is generally acknowledged but adapted to fit the reader's experience or context
  3. Opposed reading - the intended message is understood but the reader disagrees with it
For example within the Woman Magazine readers these days are potentially more likely to have a negotiated or oppositional reading due to the changes that have occurred in society since the 1960s, especially in relation to gender. 

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