Esther's Media studies blog

Binary opposition - Claude Levi-Strauss Codes - Roland Barths Post-colonism - Paul Gilroy  Identity and Pick 'n' mix - David Gauntlet Binary opposition is created by the photo being split in 2. The bottom half shows a high end fashion model whereas the other half is of refugees struggling to push beyond a fence. This constructs ideological views that the fashion industry is exclusive; not for people in developing country's living in struggle.  We can also see the difference in the images through Mise-en-sence. The harsh, high contrast colour photo compared to the black and white photo with barbed wire creates a symbolic code of a desirable lifestyle compared to a hateful horrible one. It can be seen as very controversial and racist with it being a white model and then the black refugees. It is an extremely sparse layout with no anchorage or copy, just 2 images. This incorporates David Gauntlets theory of identity as the audience is...

Advert - Christian Loubouton  Commodity fetishism is the process of ascribing magic “phantom-like” qualities to an object. In the photo, ethnicity is represented by a black person (who looks young) wearing makeshift shoes, standing on dried out land suggesting from a developing country in poverty. There is a familier feel to this advert as if its a charity ad or campaigns. Adbusters have a real Anti-consumerist and  Anti-capitalist ideology and they have shown this here by the flipflop/shoes being made out of old squashed plastic bottles tired together with some ragged material to stay on the feet. This photo is juxtaposed by the brands bright red logo The tagline ‘red soles are always in season’ – irony as Loubouton is famous for creating shoes with red soles, but the meaning here also refers to the feet of the person in the advert. ‘Season’ refers to both the fashion calendar and the situation of the person in the image who wears the same shoes all year round. ...

Adbusters Magazine Background information: Published 6 times a year by Adbusters Media Foundation 1989 to present Circulation: 120,000 readership  Price: £10.99 It is an Independent/Campaigning/Culture jamming  Culture Jamming is the practice of criticizing and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands.  Brand Identity:  Adbusters don't have a house style, there front pages change all the time. It could be seen as a bit chaotic  and it is defiantly  controversial. The layout is very unconventional  and follows no rules; always changing. This set text is from the May/June 2016  Front Page analysis: Bold White Masthead and Headline The main image is a mid shot grainy image of a man. The grainy image further connotates the chaos of a war zone. The man is clenching his fist and this body language makes him look violent as if a...

How is a product shaped by its ownership Power and Media Industries  conglomerates one voice and one ideology harder to regulate  lack of diversity driven by profit and power - Curren and Seaton theory Industry research  'Woman' magazine is owned by IPC otherwise known as TI media which is a consumer magazine and digital publisher in the UK. IPC was formed in 1963 following the merge of 3 leading magazine publishers. They are still published today but under the name Time Inc, (TI) media umbrella. The publisher is a large mainstream organisation and is part of a media conglomerate. 

Magazine Regulation works in a very similar way to newspapers. They follow the editors code set by IPSO and follow the laws on privacy and obscenity. OZ Magazine scandal  It was controversial and was edited by school children but was damaging to the target audience. The Magazine became subject to the longest obscenity trial in British history because the edition was aimed at children featuring a cartoon Rupert the Bear but who was massively over sexualised. The 3 primary editors were found guilty under the 1959 Obsence publications Act and sentenced up to 15 months imprisonment. The prosecution claimed the offending issue of OZ dealt with "homosexuality, lesbianism, sadism. perverted sexual practices and drug taking." George Gerbner - Cultivation Theory: Being exposed to repeated patterns of represntation over long peorids of time can shape and influence the way in which people perceive the world around them. for example cultivating particular views and opinions) ...