Logo Analysis


Image result for logo macdonald modern

Logo's are a shorthand of a brand/institution's messages, values, and ideology.


This Macdonald's logo is very simple with only the colour yellow on a plain white background. The Yellow could symbolise the colour of the fries. The fries are one of the biggest selling points so this might be why they choose this colour as well as how it stands well. It is a simple letter 'm' standing for Macdonald's, they no longer need to write the actual brand name on the logo as it has become so well known and well established that everyone can recognise where this logo is from instantly.



Image result for logo macdonald modern
Evolution of the Logo











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