I, Daniel Blake - set text
Production, Distribution, and Marketing
Producer - Rebecca O'brien
Production Companies:
- Why not productions
- BBC films
- eOne films
- Wild bunch
- Sixteen Films
The film was shot in Newcastle Upon Tyne and its surrounding area, aswell as london.
The Film is an independent production.
It was produced by the BFI (British Film Institude). This was founded in 1933 and is a film and charitable organisation.
The Marketing Campaign:
They used popular social media to spread the word.
Jeremy Corben was an ambassador and showed up at the London's first showing.
The film was premiered at Newcastle
The 2 star actors Dave Johns and Haley Squires would have helped with publicity as there would have been a very low budget on the Marketing aspect.
Target Audience:
I, Daniel Blake was mainly targeted at adults and older teenagers. It is also rated a 15. This film could have also targeted anyone interested or involved with politics as there are many political ideologies expressed in the film.
BBFC
The British Board of Film Classification, classify film and give them age ratings.
The BBFC rated I, Daniel Blake a 15 due to:
- Strong Language
- Verbal References to prostitution
- Sexual References
- Drug use
- Criminal activity
- Racism
Ken Loach (Director) - Fact File
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He was born on the 17th June 1936 in Warwickshire, England, UK.
-
He is a director of television and independant film.
-
He has won numerous awards including the “BAFTA” and “British Independent Film Award”.
-
He studied at Oxford University and left with a degree in Law; This may have influenced his interest in politically centred films.
Political Ideology's:
Loach was a member of the Labour Party. He then appealed for a new party (left unity, founded in 2013) Loach had over 10,000 supporters.
Filmography:
Ken loach has 37 films in total, his first being “up the junction” in 1965.
His socially critical directing style and socialist ideals are evident in his films, showing the social issues such as poverty, homelessness and labour rights.
Auteur:
This describes the way that a director has a distinctive style to their films, it is recognisable to the audience that it is their work.
Ken Loach's style is based around social realism and the coming together of politics and real life.
His films tend to target and reflect the everyday person which we can see through the range of titles he uses; they use common names like 'Eric', 'Daniel', and 'Joe'. His films also often show the hardship of the working class.
Reception - How the film was received:
The debates the film provoked was the benifits system, difficulty of finding jobs and how medical issues can be tied into it. It also showed the problems working class people in Britain face such as oppression and difficulties like employment and income.
The film was criticised by some people saying it wasn't accurate but other people who lived in similar situations as the main character said it was accurate.
Although there was bad criticism, the good weighed out the bad and the film 'I, Daniel Blake' became Ken Loach's biggest success according to the UK box office. The Gardian even gave it 5 out of 5 stars. It also won many awards internationally.
Funding & Commercial Nature
As this is an indepedant film the budget was low and they were funded by the BFI (national lottery money) and BBC films.
Ironically, they also received some public funding for the project which caused some issues; with newspapers such as The Daily Mail calling him a ‘leech’, taking money from the government and public pocket.
Commercial Nature:
Vast profit is less important in this film because all it is trying to do is deliver a message to important people who can make changes. They don’t necessarily care about making profit because they are trying to make their cause well known. As well as this, they didnt need a huge budget to make a political point. unlike large hollywood blockbuster, the film does not have special effects and it is only making people aware of what the welfare system is like, and how some people live.
They used popular social media to spread the word.
Jeremy Corben was an ambassador and showed up at the London's first showing.
The film was premiered at Newcastle
The 2 star actors Dave Johns and Haley Squires would have helped with publicity as there would have been a very low budget on the Marketing aspect.
Target Audience:
I, Daniel Blake was mainly targeted at adults and older teenagers. It is also rated a 15. This film could have also targeted anyone interested or involved with politics as there are many political ideologies expressed in the film.
BBFC
The British Board of Film Classification, classify film and give them age ratings.
The BBFC rated I, Daniel Blake a 15 due to:
- Strong Language
- Verbal References to prostitution
- Sexual References
- Drug use
- Criminal activity
- Racism
Ken Loach (Director) - Fact File
- He was born on the 17th June 1936 in Warwickshire, England, UK.
- He is a director of television and independant film.
- He has won numerous awards including the “BAFTA” and “British Independent Film Award”.
- He studied at Oxford University and left with a degree in Law; This may have influenced his interest in politically centred films.
Political Ideology's:
Loach was a member of the Labour Party. He then appealed for a new party (left unity, founded in 2013) Loach had over 10,000 supporters.
Loach was a member of the Labour Party. He then appealed for a new party (left unity, founded in 2013) Loach had over 10,000 supporters.
Filmography:
Ken loach has 37 films in total, his first being “up the junction” in 1965.
His socially critical directing style and socialist ideals are evident in his films, showing the social issues such as poverty, homelessness and labour rights.
Auteur:
This describes the way that a director has a distinctive style to their films, it is recognisable to the audience that it is their work.
Ken Loach's style is based around social realism and the coming together of politics and real life.
His films tend to target and reflect the everyday person which we can see through the range of titles he uses; they use common names like 'Eric', 'Daniel', and 'Joe'. His films also often show the hardship of the working class.
The film was criticised by some people saying it wasn't accurate but other people who lived in similar situations as the main character said it was accurate.
Although there was bad criticism, the good weighed out the bad and the film 'I, Daniel Blake' became Ken Loach's biggest success according to the UK box office. The Gardian even gave it 5 out of 5 stars. It also won many awards internationally.
Ken Loach's style is based around social realism and the coming together of politics and real life.
His films tend to target and reflect the everyday person which we can see through the range of titles he uses; they use common names like 'Eric', 'Daniel', and 'Joe'. His films also often show the hardship of the working class.
Reception - How the film was received:
The debates the film provoked was the benifits system, difficulty of finding jobs and how medical issues can be tied into it. It also showed the problems working class people in Britain face such as oppression and difficulties like employment and income.The film was criticised by some people saying it wasn't accurate but other people who lived in similar situations as the main character said it was accurate.
Although there was bad criticism, the good weighed out the bad and the film 'I, Daniel Blake' became Ken Loach's biggest success according to the UK box office. The Gardian even gave it 5 out of 5 stars. It also won many awards internationally.
Funding & Commercial Nature
As this is an indepedant film the budget was low and they were funded by the BFI (national lottery money) and BBC films.
Ironically, they also received some public funding for the project which caused some issues; with newspapers such as The Daily Mail calling him a ‘leech’, taking money from the government and public pocket.
Commercial Nature:
Vast profit is less important in this film because all it is trying to do is deliver a message to important people who can make changes. They don’t necessarily care about making profit because they are trying to make their cause well known. As well as this, they didnt need a huge budget to make a political point. unlike large hollywood blockbuster, the film does not have special effects and it is only making people aware of what the welfare system is like, and how some people live.
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