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Showing posts from May, 2020

Videogames 4 - Ubisoft, media diversity, and economic factors in the videogame industry

Every media products exists to make money although there are a couple of exceptions for example Adbusters is a non profit organization.  Ubisoft  Quick facts: 4th largest publicity traded game company in America and Europe. Established in France 1986 A horizontal and vertically integrated media conglomerate with a number of studios and subsidiaries  Their USP is that they focus on the production of 'AAA' games with a vast budget and high production values Publishes and develops a range of games in different genres, targeting vast and widely different audience   ubisoft is the company which published and produced assassin's creed Why does ubisoft publish such a wide range of videogames?  Its to minimise risk so they can maximise their profit  one of their most successful franchise along with assassins creed is 'just dance' Diversification  A media practice seeks to produce a diverse or different range of media produ...

Videogames 3 - Assassin's Creed: the role of trailers in marketing

Tralier of Assassin's creed valhalla The trailer targets both mass and niche audiences. It has very high production values which are easily noticed by new good music and sound and the use of hair and costumes mean it was a high budget production. The trailer is not game play footage (in-game graphics), instead is uses pre-renderd computer generated footage. this gives the trailer a different look to how the game is actually played. This makes it look more like a film trailer with paradigmatic features to target a mass audience.  It has a clear narrative and includes intertexuality of the other assassin's creed games. It engages a local and global audience but because Ubisoft is such a large company it is mainly going for the global audience through locally people in the north of England (where this videogame was set) might recognize locations which would attract them to this game and globally it uses universal themes such as violence, blood, and history. Digital convergenc...

Videogame 2 - specialized industry

How are videogames a specialized industry? Videogames are totally different to any other type of industry Interactivity: Commanding audiences to press start is already interacting with the audience before the videogame even starts. It is not about just watching something, it is made for you to take part and interact making it more engaging than some other industry's perhaps.  Huge expenditure of specialized resources: The people working at videogame studios each have their own specialized skills they also have endless high tech equipment because of huge budgets Higher RRP: Recommended retail price videogames are a lot more expensive than other media industry's like TV and film Longer Length: Much longer than TV shows and series. Films only last around 1 1/2 - 4 hours many hours are spent on video games some tacking up to 200 hours to complete Specific hardware or mutiplatform: xbox's, playstation, Nintendo switch etc... are all specific consoles You can...

Videogame - Introduction to the video game industry

Name: Fortnight Genre: Battle royale game Year released: 2017 Developer:  Epic Games Publisher: Epic games Platform:   PlayStation 4, Xbox One, Nintendo Switch, Android, iOS, Microsoft Windows, Macintosh operating systems Price when first sold: free to play Units sold/total revenue:  250 million  Fortnite  players in total (March 2019) Average review score: 81% 4 stars Age rating: 12 How long the game takes to complete: Main story on average takes   116h 05m Development facts:  Name: Minecraft Genre: Sandbox, survival Year released:  2009 Developer: Mojang Publisher:   Mojang ,  Xbox Game Studios ,  Sony Interactive EntertainmentMojang ,  Xbox Game Studios ,  Sony Interactive Entertainment Platform:   The game can run on multiple operating systems, including  Windows , macOS, Linux, java, xbox 1, playstation 4 and many more Price when first sold: has changed a lot depending on conutry too but...