Videogames 4 - Ubisoft, media diversity, and economic factors in the videogame industry
Every media products exists to make money although there are a couple of exceptions for example Adbusters is a non profit organization. Ubisoft Quick facts: 4th largest publicity traded game company in America and Europe. Established in France 1986 A horizontal and vertically integrated media conglomerate with a number of studios and subsidiaries Their USP is that they focus on the production of 'AAA' games with a vast budget and high production values Publishes and develops a range of games in different genres, targeting vast and widely different audience ubisoft is the company which published and produced assassin's creed Why does ubisoft publish such a wide range of videogames? Its to minimise risk so they can maximise their profit one of their most successful franchise along with assassins creed is 'just dance' Diversification A media practice seeks to produce a diverse or different range of media produ...